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Selfienomics has no Economics

By Archana Sharma
Posted on :
6 December 2016
Posted on :
6 December 2016

Oxford Bookstore is a haven for book lovers and an ideal place for a book launch. Book launches have been so institutionalized in recent times that there is a lot of fanfare attached to it. Delays are an inadvertent part and blame is conveniently shifted to traffic, start of a new week etc.  And the wait gets longer. The crowd starts pouring in slowly and so my hope surfaces for the proceedings to start soon. Today's excitement is centered on the Book Launch of Selfienomics by  Revant Himatsingka, organised by Delhi Book Lovers and Economy Decoded. The publisher of the book is Bloomsbury whose prized publication includes the Harry Potter Series. The bright yellow cover was eye catchy and stood out like a trophy.


Economics is the buzzword these days and is being experimented innovatively by many writers. The best part is that Economics has no role to play when it is put into writing by curious, young, skilled writers. International bestseller Freakonomics by Steven D Levitt and Stephen J Dubner deserves a mention here in which Levitt sees Economics as a Science with excellent tools for gaining answers but with a serious shortage of interesting questions. 

The name Selfienomics sounds hilarious and invites multiple queries. This interesting title takes thinking to various realms, many interpretations and speculations arise. The talk delivered by author Revant reveals of a bright funny inside story. He spoke of the quirky content that is there within the book. His writing style has a contemporary feel with liberal use of #tags.  It’s a self-help book with a difference. It’s a pleasurable read which tickles you throughout and comes with a promise to make that smile on your face stay.

Writing when adopts a lighter side is easier to read and doesn't require much effort. You can enjoy reading it while traveling, at home, or even in the park. It doesn't demand a deliberate effort rather you are stimulated, entertained and hooked to it. It’s a major requirement of present day that reading gives you the feel of a leisurely walk.


The book promises to be different as the tag line says - A seriously funny guide to living the good life. Instances are drawn from social media and Bollywood numbers to give it an interesting feel. It’s on this note that the writer feels that his competition isn't from other self-help books but rather virtual partners like WhatsApp, Buzz Feed. Revant, the young writer all of 22 years, isn't from a writing background and happened to become one by chance. His thinker mind pushed him to pen down about the realities of life. Therefore the book promises of a more practical and humanistic approach. The author dreams of changing the thought process of youth and found writing to be a convenient way of reaching out to people. His journey of becoming a writer has been pretty intriguing. He gave up an MBA course offered by IIM, quit a job at Wall Street and followed the call of his heart. A self-motivated writer who kept his password for email as ‘I am an author” which reminded him to keep the think tank strong and pour it effortlessly on paper. 


Conventional wisdom isn't what is sought but a twist to fact and quirkier way to understand modern life. A curiosity has been put attractively for readers to read, reread and enjoy. We all see and face complications in life but it is not something unknowable but rather needs a new vision. And as the writer says the book isn't just a must read but a mast मस्त read.

About The Author
Archana Sharma

Resume speaks of a career in HR, armed with a Management Degree with a career which spanned for more than 15 years. Now following heart's pursuit on a journey from being a writer in closet to a published writer. Publications include articles in leading national newspapers, online blogs. An avid traveller seeking refuge and solace amidst Himalayan magnificence and sublimity.

Resume speaks of a career in HR, armed with a Management Degree with a career which spanned for more than 15 years. Now following heart's pursuit on a journey from being a writer in closet to a published writer. Publications include articles in leading national newspapers, online blogs. An avid traveller seeking refuge and solace amidst Himalayan magnificence and sublimity.