Most successful products in the last 7 years have one thing in common - innovative pricing and monetization models! Cloud-based services offered as products are driving a whole new set of monetization models. Innovative business models from freemium to marketplaces are redefining pricing and value for end customers.
Its hence imperative that whether you are a Business Manager, Project Manager, Solutions Architect or Product Manager one needs to master the new emerging trends and models of strategic and tactical pricing models.
Understand 14 modern revenue & monetization models like freemium, affiliate, broker, captive, pay per use etc.
Understand several drivers of pricing (optimizing revenue vs optimizing profits) & models of pricing like value-based pricing
Real Case study & template for building a Cloud-based freemium model
Working knowledge of Excel for any exercises
Prof. Pinkesh Shah ex. Global VP-Product Management, McAfee Faculty, Institute of Product Leadership
ABOUT THE SPEAKER Pinkesh Shah is a Silicon Valley Executive with an overall experience of 20 plus years as a Product Management Executive. Previously he was the global Vice President of Product Management at McAfee R&C BU (now part of Intel Corp.) for around 14 years in the US. Having played a key role in understanding how global products have to be adapted to work in emerging markets, he was instrumental in starting the product management organization in McAfee India. He is a guest faculty at several internationally reputed B-schools like IIM Bangalore, Amsterdam University, etc. He is an angel investor and is one of the founding board members at the Institute of Product Leadership, A Business School focused on Technology Professionals.
(Note: This masterclass is strictly for working professionals with a minimum of 5+ years of experience)