pune
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  • orgName: saibal@gradientlearning.com
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https://www.eventshigh.com/detail/pune/cb0e5c367c3242342015bfe4b76ddda0-user-research-workshop

User Research Workshop

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Sat, 3 Aug 10:00AM - Sat, 10 Aug 5:00PM
91springboard Yerwada, Pune
Rs 5999
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Details

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User research an essential part of the design process that shouldn't be overlooked by UX designers. User research is conducted so as to understand users characteristics, aims, and behaviors towards achieving these aims. Its purpose is to produce designs that improve their working practices and lives. User research also involves the continuous evaluation of the impact of designs on the users, not only during the design and development phase but after long-term use, too.

Here are three excellent reasons for doing user research:

  • To create designs that are truly relevant to your users
  • To create designs that are easy and pleasurable to use
  • To understand the return on investment (ROI) of your user experience (UX) design

This two-day workshop by Gradient Learning will guide participants on the basis of User Research and how to conduct User Research using different methods. Participants will create a Research Plan, how to phrase the right questions in a questionnaire and learn the dos & donts of User research activity.


Who can attend this workshop?
 

  • Aspiring UX Designers.
  • People from other specializations like Graphic Design, Industrial Design, Advertising etc.
  • Software Professionals.
  • Engineering & Design Students
  • BPO / Customer Service Professionals
  • Anyone who is interested in transforming their careers and add User Research as one of their core capabilities.

 

Agenda:

  1. What is User Research?
  2. Different Research Methods
  3. Case Study Discussion
  4. How to Conduct User Research - Process
  5. Prepare Questionnaire
  6. Field Visit / Meeting Users
  7. Gather Data using the appropriate method
  8. Analyse Research Data & Prepare Report

 

Duration: The duration of this workshop will be 12 hours in two days.

Prerequisite: Laptop, Notebook & Pen

 

About the Instructor

Saibal loves designing elegant and engaging product experiences. Saibal has always been a visual storyteller driven by a need to understand and influence the end-user. He is a relentless problem solver and curious by nature. His strong understanding of the user-centered design and service design to enhance customer experience adds tremendous value and impact while working with smart and scalable product companies of the new millennia.

Saibal's experience spans over 15 years across industries like e-commerce, banking, telecommunications and software products such as desktop and mobile apps. He has been a part of agency environments, global corporate design teams as well as independent consulting.

He has worked with companies like Infosys where he designed a banking product called Finacle. With Grameenphone, a leading telecom venture by Telenor in Bangladesh, he worked on User Research & Service Design projects to enhance Customer Experience of the brand. At Adobe India, he managed and lead a team of 25 designers working in different products of Adobe like Acrobat, AEM, Creative Cloud, Marketing Cloud, and TCS. Currently, he is running his own studio called GDD which he co-founded in 2015 with leading industrial designer Sharad Chauhan.

 Apart from designing digital products, Saibal is also a design mentor and evangelist who has taught design at Pearl Academy. Saibal has personally conducted corporate training programs for Microsoft India and IndiaMART.  He represented an international organization called Interaction Design Association(IxDA) as a local leader for its Delhi NCR chapter.

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91springboard Yerwada, Pune Sky Loft, Creaticity Mall, Opposite Golf Course, Off, Airport Rd, Shastrinagar, Yerawada, Pune, Maharashtra 411006, India
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