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Email Marketing Masterclass B2C & B2B

Sun, 22 Sep 2019 11:00AM - 1:00PM
LogiNext Solutions
Rs 500
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 Please Note:

1. Early Bird Ticket price is available until 11 pm on 20th September. After that, the price will be Rs 600.

2. We have a special discount for students. Email a copy of your student id to avail the same.

3. This is a beginner to intermediate level talk 

About the speakers:

Divya Sharma Dixit, Head Email Marketing at Clevertap

  • At CleverTap she is responsible for creating more channels for lead generation & nurturing inbound leads to convert them into sales-ready opportunities
  • She has built automated workflows and leads scoring tools that have improved conversion rates by 17.3%
  • Previously worked with WebEngage

Vinit Nair, Head Marketing Automation at Candere

  • At Candere he is responsible for creating automation flows for user journey and integrating all the new email technologies in marketing.
  • He has previously worked with Ola and Crowdfire where he was doing email marketing 

What will be discussed?

  • Learn how to get the most out of your email marketing efforts
  • BONUS: Get 5 essential automated campaigns you must run
  • 10 quick and easy email marketing segmentation strategies
  • How to create an email marketing strategy that contributes to revenue
  • Metrics to look out for while planning campaigns
  • How to go about with Cold emailing and GDPR compliance
  • Getting the most out of Gmail’s promotion in broadcast & transactional emailers
  • How to give e-mails the functionality of an app with AMP
  • Automating & scaling email marketing

Along with some examples on:

  • How to start working with a newly bought domain
  • How to create a smart win back campaign through email marketing 
  • What to do if your emails start going to spam 
  • Promotion tab annotations got open rate above 10% 
  • Annotation in automated triggered mailer increase the open rate to 26%

Who should attend?

  • Email Marketers
  • Digital Marketers 
  • Freshers looking to start their career in Marketing
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Map & Directions

Map & Directions
LogiNext Solutions A901 Supreme Business Park,, South Avenue,, Near Hiranandani Gardens,, Powai, Hiranandani Gardens, Powai, Mumbai, Maharashtra 400076, India
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EventsHigh Specials, automation, email marketing, lead generation, b2b, workflows, marketing strategy, marketing automation, startup and entrepreneurship, classes and workshops,