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Story of Instamojo - Secret to acquiring 1 Million MSMEs Customers

Sat, 23 Nov 2019 11:00AM - 1:00PM
Swiggy HQ
Rs 700
77 people viewed this event.
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 Please note:

  1. We have ONLY 70 seats for this event. The first 30 seats are available for Rs 700 after which the price will be Rs 999
  2. We have a special discount for students. Email a copy of your student id  to avail the same
  3. This is a Beginner-Advanced level Meet-up

About the speaker:

Sampad Swain, Co-founder & CEO at Instamojo

  • Sampad has been a genuine benefactor for the MSME sector having co-founded WanaMo in 2009
  • WanaMo was a digital platform that enabled hyperlocal SMEs in digital marketing via e-coupons

About Instamojo:

  • Instamojo has been the first company in the Fintech space to have pioneered the payment links. While there were wallets and payment gateways, shareable links to collect payments were a welcome change for the MSME sector of India
  • Instamojo is a growth gateway platform for Micro, Medium & Small Enterprises (MSME’s) that enables these entrepreneurs to build, manage and grow their business online

Discussion around:

  • How FinTech has been and how does the future look like
  • How to grow organically- Instamojo started marketing as a function in 2017, 5 years after the company started
  • From being a payments solution provider to a growth gateway for MSMEs- The journey and the shift

Case studies on How Instamojo:

  • Launched diversified Value Added Services like MDP and Domains
  • Disbursed sachet loans worth Rs 110 crores to MSMEs in a year

Key takeaways

  • How to be a differentiator in the market
  • Organic growth is possible
  • Building products for MSMEs

Who should attend?

  • Product Managers and Product Developers
  • People in the marketing field
  • Startup employees and Entrepreneurs
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Map & Directions

Map & Directions
Swiggy HQ I & J block, Embassy Tech Village Rd, Devarabisanahalli, Bellandur, Bengaluru, Karnataka 560103, India
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EventsHigh Specials, digital marketing, value added, hyperlocal, smes, case studies, startup and entrepreneurship, technology, classes and workshops, startup,