Professionals who would want to develop competency in the area of Market Research
Students looking for a career in Market research with corporate or MNCs
A Start-up enthusiast or an Entrepreneur
Professionals interested to pursue career in Market Research
Product Marketing Professionals
Marketing Savvy Professionals
At the end of the workshop, you will be able to perform market research for your company or product from the ground level. This would help you to learn few best practices that are to be followed during whole research procedure. This would help you in terms of reducing the overall cost of product development as well as an increase in the effective utilization of resources and funds. You be champion in Quantitative and Qualitative Research both. Hands-on tools specific to market research would be an integral part of the study. Also, during the workshop you will learn how to create effective surveys, analyze them based using quantitative research tools and techniques.
Role of Marketing Research in Management Decision Making
Quantitative Vs Qualitative Research
Depth Interview Techniques
Types of Data and Scale of Measurement
Types of Surveys
Classification of Observation Methods
Introduction to IBM SPSS
Types of Statistical Testing for Marketing Research
Once tickets are booked, our team will be sending details of the workshop to each participant along with pre-requisite study materials for workshops via mail.
The venue is just 2 minutes walking distance from Borivali(W) railways station.
Laptop is a must for attending this workshop. Please don't forget to carry yours.