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Building a brand on Social Media - With Akshay Gurnani, Aleena Gandhi

Sat, 8 Feb 4:00PM - 7:00PM
Rs 1450
1370 people viewed this event.
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Social Media Dissect and Schbang present a one of a kind workshop where you can learn about how to begin and sustain a brand's social media presence. In this 3 hour workshop, we will walk you through all the relevant stages of building a great brand and how to leverage Instagram to achieve it.  

Akshay Gurnani, Co-Founder, CEO, Schbang and Aleena Gandhi, Founder, Social Media Dissect will share insights, references and tips and tricks for brands they have worked with for the dos and don'ts of the industry. 

Here are some of the major points that will be covered. 

  • Pitching to a client & sustaining the brand

  • Platforms to choose for a brand

  • Content creation in 2020

  • Introduction to Instagram marketing 

  • Growing a community organically

  • Making deals on DMs & peek into ours.

  • Hidden story features

  • Small Influencers Big Reach

A number of social media companies just set an account and upload images to create social media presence without the use of any strategy. Many pieces of research show that this plan does not work for the brand on social media in the long run. 

There are so many different things one has to keep in mind to create a successful social media plan to actually show results. The goals of such a plan have to align with the goals of the company so that targets are met and results are measurable. 

Evaluating which social media platform and channel is the best for your brand is one of the key factors of running a successful social media plan. If your brand already exists on certain social media platforms, it is necessary to evaluate how they are doing on those platforms.

What makes a successful social media plan a complete one, is checking how the posts are doing through analytics. Each platform has its own metrics where you can check how your posts are doing.

Creating and executing a successful social media plan involves a lot of effort and doing this organically takes a lot of time to achieve. Being patient and changing according to changing trends is necessary. Long term benefits of doing great social media are tremendous. 

Some upcoming trends to follow which will be spoken about in more detail are- 

  1. User-Generated Content (UGC)

Creating campaigns that highlight user-generated content is a rising trend in 2020. Users showing off your products show authenticity and builds their trust. People tweet and write to businesses all the time. Witty replies using pop culture references, memes and shayaris boosts your brand perception.

  1. Interactive Advertising

Gone are the days of long descriptive advertisements. Most people now rock a TLDR attitude. Interactive content and imagery where less is more is the new mantra for advertising. People like content that is easy to consume, like multi-image posts on Instagram with only bite-sized information on each image. Social Media platforms like Facebook, Twitter, and Instagram allow you to create polls and add interactive objects into your posts. These features must be creatively exploited for better advertising.

  1. Visual and Video Marketing

The use of visually pleasing content like infographics and videos is an ever-growing trend on social media platforms. These platforms must also be leveraged by making use of live streams and podcasts to connect better with the target audience. Use of AR and VR is going to get a massive boost in the upcoming decade



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Map & Directions

Map & Directions
Schbang 301/302 Trade World, Tower D, Kamala Mills Compound, Lower Parel, Mumbai, Maharashtra 400013, India

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