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Fast Track Digital Marketing Course

Sat, 26 Jan 10:00AM - Sun, 3 Feb 6:00PM
Rs 10000
2714 people viewed this event.
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A Gist about this course:

WeBind's Digital Marketing Course with Google AdWords Professional Training & Google Analytics Professional Training ensures that you become a complete Google Advertising Professional. In this  Digital Marketing Course, you will get a 360-degree exposure of Google Pay per Click network, analytics and an in-depth understanding of major aspects of Google advertising network like Search, Display, Mobile, and Video along with interpretation skills for analytics in this Digital Marketing Course. You will be able to ideate and execute Google campaigns using different channels like Google Search, Facebook, Twitter, LinkedIn. You will internalize different strategies for optimizing your campaigns and improve ad quality. By the end of this Digital Marketing Course, you will have a solid grasp of Google AdWords network and you will be job ready.Throughout the Digital Marketing course, students will also be equipped with a rigorous step-by-step process in creating, managing, sustaining and measuring their Google Advertising efforts. Peppered with practical international and local case studies, role-playing scenarios, demonstrations, and hands-on activities, Digital Marketing Course attendees will learn how to create, grow, and measure the effectiveness of their Digital Marketing. This Digital Marketing Course module has been created keeping in mind how pivotal it is for brand managers to equip themselves with the working knowledge of the Digital Marketing industry.

Digital Marketing Course Curriculum:


Module 1: Google Adwords Certification Training

  • Introduction to AdWords
  • Different types of campaigns
  • Certification and business usage
  • Google AdWords Account Structure
  • Basic Advertising Metrics
  • Keyword Planner
  • Conversion tracking
  • Account creation (Digital
    Marketing Course - Hands-on Activity)
  • Introduction to Search
  • Keywords and Match Types
  • Creating Search Ads
  • Bid Strategies and Bid Modifiers
  • Quality Score
  • Google Keyword Planner
    (Hands-on Activity)
  • Conversion Tracking

Module 2: Google Analytics Certification Training

  • Getting Started With Google Analytics
  • Accounts, Profiles, and Users Navigation
  • Interpreting Google Analytics reports
  • Traffic sources
  • Direct, referring and search traffic


Module 3: Business Use of Social Media Marketing

  • What is social media marketing and broadening scope?
  • Choosing your channels
  • Social Strategy & Social Journey
  • Achieving sales and marketing goals through social media
  • Optimising strategy for millennial generation audience
  • Live Project
  • Case Study (Online Weekly Session)

Module 4: Facebook Marketing and Facebook Adverts (Hands-on)

  • Advertising On Facebook Creating And Running An Ad
  • Facebook targeting alternatives - Interest base, custom based and retargeting or facebook exchange
  • Facebook Insights Understanding important metrics to measure audience engagement
  • Ad Manager On Facebook
  • Best practices for ad content
  • Business Manager on Facebook
  • Ad Manager On Facebook
  • Best practices for ad content
  • Business Manager on Facebook

Module 5: Instagram Marketing (Hands-on)

  • Understanding Instagram
  • Build Brand Following Content Strategy
  • How to drive engagement
  • Influencer Marketing
  • Analytics & Measurement

Module 6 & 7: Twitter & LinkedIn Marketing (Hands-on)

  • Introduction to LinkedIn Marketing & twitter
  • Business use of the applications
  • LinkedIn & Twitter Ads
  • Creating campaigns on LinkedIn & Twitter
  • Case Studies on Social Marketing Channels

Module 8: Email Marketing

  • Overview and effectiveness of Email Campaigns
  • Setting up a MailChimp Account and dashboard
  • Creating and nurturing email marketing list and database
  • Strategic content implementation for emails
  • Design Email Templates
  • Uploading datasets including filtering, scrubbing.
  • A/B split test campaigns (headlines, copy, subject line, color)
  • Open Rates, Click Rates and methods to optimize it
  • Create your own campaign and analyze
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Who Should Attend

Who Should Attend
  • Working Professional/Student who wish to start a career in Digital Marketing industry.

  • Freelancers, want to work on Digital Marketing projects independently.

  • Small or local business owners, want to implement digital strategies on their websites and generate leads through DM platforms.

  • Companies or individuals, hiring digital marketing freelancers or digital service companies to manage their digital Marketing services.


Trainer Profile

Trainer Profile

Mitul Shingadia

Mitul Shingadia is a seasoned digital marketer from Mumbai. Having worked with global media companies like Dentsu Aegis Network and Directi Technologies, Mitul has helped companies, individuals & institutions of all shapes and sizes to achieve their digital marketing objectives. With over 11 years of Digital Marketing experience, Mituls strength lies in formulating Digital Marketing strategies which encompass all aspects ranging from Website development & content, Search Engine Marketing, Analytics, Search Engine Optimization, Social & Mobile marketing, Email marketing, Affiliate marketing and E-commerce development & implementation. Mitul also works with first-time entrepreneurs in the internet space to help them fine-tune their overall Business / Revenue models, negotiate and direct agency deals, set-up & train performance teams & bridge venture funding gaps. Mitul has been an integral part of many award-winning digital campaigns and is now an established digital marketing trainer, educator, and mentor.


WeBind's Workshop Video

WeBind's Workshop Video

Digital Marketing Workshop Video


Map & Directions

Map & Directions
IES Management College and Research Centre 791, S.K. Marg, Bandra Reclamation, Opp Lilavati Hospital, Mumbai, Maharashtra 400050
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Frequently Asked Questions

  • Q. Greetings from Pragati Software Private Limited. We provide corporate training infrastructure on hire at Andheri East, Mumbai for conducting training session, workshops, seminar, events. Palvinder Singh 9029803374
    2:31 PM, 13 Nov, 2017
  • Q. Hi, Would you please let us know the number of certificates we will be getting in this course?, i mean google adword certification or facebook certification? Thanks and Regards
    11:23 AM, 04 May, 2018
  •     A. Hi, We have copied the organizer on this mail they shall be getting back to you shortly. Kunal: Please look into this users query and do the needful. Regards, EH.
          12:13 PM, 04 May, 2018
  •     A. Thank you for addressing the query, we have spoken to their client & he shall get back on the same. Regards, Team WeBind.
          8:53 AM, 05 May, 2018
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