Module 1: Basics Of Digital Marketing
Different channels for Digital Marketing
Resources required for Digital Marketing
How to create a Digital Marketing plan with live industry example
Goals and successfully implemented case studies of a Smart Digital Marketing plan
Metrics, KPIs and ROI calculation of a Digital Marketing campaign
Systematic approach deployed by top Digital Marketing strategist around the globe.
Module 2: Wordpress/Website building
How to create a WordPress blog
Why a blog is important for any business
How website/ online presence can help build a business
Module 3: Search Engine Optimisation (SEO)
Understand the major functions of a Search Engine
What are SEO and its need?
How to find/choose relevant keywords
Next Generation SEO
Tricks to manipulate page rankings
Secret tools to analyze competitors SEO ranking and strategies
Case Study Discussion on SEO(Activity)
Industry best practices
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