To guide photographers and editors to perfect the message being communicated through the commercial advertisements by focusing on body language during all stages of the ad execution
Who this course is for:
Brand Manager: If you are finalizing the overall look and feel of your company's next ad campaign, have you paid attention to the "mood" to be captured in that campaign? While shortlisting the "how" of your execution, have you remembered how important can be body language of the models?
Creative directors: Nonverbal communication esp. body language can play a big role right from story boarding to model selection to shoot execution to the final post-production. Are you updated on the minute details since those are the ones which can make or break the ad appeal?
Editors: Are you aware of which pictures to cut out during the post-production phase so that the client does not select the wrong picture and not make a loss on his ad budget?
Commercial photographers: You get your products shots right, you even create magic with seasoned models. How about when you need to guide a newcomer to give you a specific pose? Can you do that with accuracy? Do you know the difference between shooting with a single person on your canvas, versus a couple, versus a family or a team?
Newcomers: Do you know how to create rapport with your model/s so that they can connect with you, and be comfortable in front of the camera? How when you are shooting with the corporate personalities, who have no idea how to pose? You will need to guide them well, do you know how to begin?
Why not learn a subject not often taught in India, straight from the body language consultant?
We have been observing human behavior for more than a decade now, having professionally guided seniors in the corporate world on correct body language postures for creating an impact. We know the difference between a good pose and a bad one, having analyzed ads and media shoots of various different ad agencies.
Nonverbal communication during storyboarding
Importance of body language in pictures
Model selection guidelines based on body signals
How emotions work
Territory and touch in creating moods
Varying poses according to the model
The understanding personality of your profile shoot client
Exercise to build rapport with the model
Case studies of clicks gone wrong and why
Capturing teams and groups
Group Discussion of pictures clicked by individuals
Thumb rules for post-production
Certificate of participation will be given out
Learn directly from the experts on nonverbal communication
The assignment will be given to the participants and feedback provided on the same once submitted, post the workshop
Date: 1st June19
Time: 10 am to 2 pm.
Rs.999/- Plus Taxes
Tickets Booked before 1st May 19 will get early bird discount of 10%
Dual Deal: Booking on 2 or more tickets will get a 20% dual deal discount
Discount vouchers worth Rs. 1800/- will be given to all participants
Certificate of participation to attendees
Tea and snacks will be provided by us
Take a look at some of our previous open format events. For each of our workshops, we take up one specific application of nonverbal communication and discuss it in detail.
About Company: Simply Body Talk is one of its kind of companies to focus on the science of nonverbal communication since 2013, having a presence in India and Europe. We work with individuals and corporations to ensure that right from first impressions to communicating in real time is applied well to all professional environments. We have various products and services specific to the subject of body language. And we use our in-house developed CUE CONNECT model to teach our years old research into this subject to all workshop participants, no matter what be their age or experience. Our clients include senior leaders from corporates of Essar Group, Adani Group, Panasonic, etc.
About Trainer: Khyati Bhatt is the chief trainer of this program. She has trained for mastery in nonverbal communication with retired FBI special agent Joe Navarro and is a certified expert in reading facial expressions by Paul Ekman. Khyatis thoughts have been covered in respectable media like Times of India, FirstPost, Indian Medical Journal, etc. She has received national and international recognition including Woman Entrepreneur 2018 by We and District Magistrate Delhi, Rising India Star 2017 by WeAreTheCity powered by Barclays UK.