Data” is leading a transformation on the ways in which both “Sales” and “Marketing” are being looked upon. Any sales or marketing professional need to understand data and should be able to analyse it to get the insights of data. Excel is a tremendously powerful tool for analysing sales and marketing data as well trends. Most professionals are barely scratching the surface of what Excel can really do.
In this two-days session participants will learn best practices in Excel for a sales/marketing professional. While most of the functions and formulas are common for any Excel user, there are a few things that could be more relevant for sales and marketing. This training will highlight such features in Excel in addition to provide a good idea on most important and advanced Excel features.
Who can attend this session?
Sales/Marketing professionals who are using Excel to analyse their data.
Any Excel user, who is interested in exploring the possibilities in Excel to perform Data Analysis.
Compiling & Analyzing Survey Data
Segmenting and Targeting the Market
Product Life Cycle Analysis
Competitive Analysis – Moving from Data to Information