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https://www.eventshigh.com/detail/delhi/6f7e182d54f47e256f5d684a703e87b3-certified-agile-digital-marketing-by

Certified Agile Digital Marketing by Henry Harvin Education

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Sun, 24 Nov 10:00AM - Sun, 15 Dec 6:00PM
Kothari House C-108
Rs 12500
44 people viewed this event.

Pricing & Offers

Pricing & Offers
Zero convenience fee, ticket price shown below is the final price.
Sun, 24 Nov
, 10:00AM
- Sun, 15 Dec
, 6:00PM
Certified Agile Digital Marketing by Henry Harvin Education
₹ 12,500
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Details

Details

Henry Harvin Education introduces 32 hours Classroom Based Training and Certification course on Certified Agile Digital Marketing creating professional content writers, marketers, strategists. Gain Proficiency in creating 30+ content types and become a Certified Agile Digital Marketing (CADM professional).

About the Course Package

Duration/Mode: 32-hrs Classroom Training + 24hrs Online Training + 50hrs E-Learning Access

Trainer: Seasoned industry experts with 10+years experience 

Membership: Get 1-Year Membership of Henry Harvin Marketing Academy and avail the following benefits:

E-Learning Access: Get Recorded Videos, Games, Projects, Case Studies 

Brushup Sessions: Free Brushup Sessions for 1-Year 

Job Support: Get access to 10+ Job Opportunities every week

Alumni Status: Get a Henry Harvin Alumni status & network with 18000+distinguished alumni worldwide 

 

Certification (1-Training 7-Certifications)         

One from Henry Harvin Marketing Academy: Certified Agile Digital Marketer (CADM). 

Five from Google: Adwords Fundamental, Search Advertising, Display Advertising, Mobile Sites & Video Advertising. 

One from Facebook: Facebook Marketing

 

Top Career Benefits of CADM Course

Upskill yourself and become eligible for Digital Marketing jobs

Give a boost to the business through increased sales

Explore a wide range of career options

Vail fascinating salary package in the range of  2-40 lakhs per annum

The opportunity of flexible working hours

Differentiate your CV from others and stand out from the crowd

Get 100% placement support exclusively for entitled for CADM professionals

Get the opportunity to work from home

 

Top Learning Benefits of CADM Course

Get better equipped to handle Digital Marketing Campaigns.

Understand the do's and dont's of Digital Marketing

Learn to save cost on marketing expenses by going digital

Learn how to reach a global audience using digital marketing

Get to know how to work as a freelancer

How you can earn money work from Home

Easily reach the sales target by using targeted advertisements

Learn how to measure progress in marketing

Develop marketing strategies  to meet business goals

Differentiate your cv and get better shortlists



Module 1: Getting started with Digital Marketing

Basics of digital marketing

Understanding the process including visibility, engagement, targeted traffic, retention and conversion

Digital Media Vs. Traditional Media

Benefits of Digital marketing

Latest Digital marketing trends

Digital media marketing platforms

Digital Marketing strategy for websites

 

Module 2:  Effective Webpage Designing

Prepare site structure

What all pages

Prepare wireframe of pages

Short Landing Page

Long Landing Page

Decide placements of important elements Patterns for Engaging Website Visitors

Pattern #1 - Pop-Ups • Pattern #2 - Pop Under Call-to-Action. Pattern #3 - Inside Article CTA

Placement of call to actions

Conversion Oriented Landing Page Design • Investment in Landing Page • Is it for me? • Critical Concerns to Address on Landing Page-. What is it?

What's the Next Step

 

Module 3: Search Engine Marketing (Google Ads)

Introduction to SEM – Fundamentals & Case Studies

Consumer Journey

What is SEM? Why SEM?

What is Google Ads? Why Google Ads?

Google Network

Google Ads Terminologies

How Does the SEM Auction Work?

Structure of a Google Ads Account

Campaign Types – Introduction to Search, Display (Mobile App),

Creation of Search Network Campaign

Google Ads

Ad Formats Ad Text Policies

Ad Text Best Practices DKI

Ad Extensions Keyword Research

Tool – Keyword Planner & Estimator Keyword Match types

Keyword Strategies Landing Page Bidding and Budget

Optimizing the SN Campaign using the KW Planner, Match types, Ad Text best practices, etc.

Creation of Google Display Network

GDN Targeting Options

Display Ad Formats

Ad Gallery Tool

Conversion Tracking

GDN Campaign Creation - Demo

Remarketing

Advanced Display: RLSA, Dynamic Remarketing, YouTube Remarketing

Advanced Display: Smart Display Campaigns

Mobile Ad Campaigns

Universal App Campaigns

Mobile-Specific Bidding and Targeting Strategies

Measuring Mobile Ad Performance and Conversions Report Editor

Optimization Strategies

Account Audit Demo

 

Module 4: SEO (Off-Page, On-Page, Local, Mobile)

Technical SEO

URL Architecture

Page Speed Analysis (GTMetrix / YSlow /

Google Page Speed Insights)

301 Redirects

Mobile SEO

Mobile Websites: Responsive, Adaptive, Dynamic

Optimizing for Voice Search Schema Markups

What is Schema & Why is it relevant to SEO.

Schema Types - Micro, JSON-LD

Common JSON Schema Tags - Organization, Website,

Blog Posting, LocalBusiness

How Schema shows up in SERPs

 Off-page SEO

What is Link Building

Link Building Tactics

Manual Link Building Process

Link Building Metrics

Social SEO

Quora

YouTube Video SEO

Slideshare, Scribd and other social channels for SEO

 Local SEO

What is Local SEO, Pigeon Update

Google My Business, Bing Places

Local Pages on your website

Local listings/citations SEMrush.com Backlink

Backlink audit of one website

How to audit backlinks of competitors and gain

SEO Audit, Tools, Measurement

What are SEO Audits?

Different Types of SEO Audits.

Complete SEO Audit with Checklist - Screaming Frog SEO Spider, SEMRush Backlink Audit, Page Speed Audit with GTMetrix / Google Page Speed Insights, Mobile Site Audit

SEO Reporting

SEO Resources, Careers in SEO

Top Blogs to follow for SEO

Free Learning Resources-Moz, Google Analytics

A career in SEO

 

Module 5: Facebook & Instagram Marketing

Creating Content for Facebook & Social Media

Why Content is the foundation of SMM

Psychology of Social Sharing

Building Content That is Inherently Shareable

Tools for Content Creation

What is Facebook Marketing

Facebook Page Best Practices

KPIs to measure success

Facebook Insights

Facebook Business Manager

 How does Facebook Advertising Work?

Facebook Ad Campaign Objectives

Facebook Ad Targeting trick to get leads at Rs.10

Instagram Marketing

Optimizing your Instagram business profile

Crafting an Instagram content strategy

Best Practices

Influencer Marketing on Instagram

Analytics & Measurement

Instagram Ads

 

Module 6: Linkedin Marketing

Linkedin as a Marketing Platform

LinkedIn for Personal Branding

Brand Marketing on LinkedIn

LinkedIn Company Pages

LinkedIn Advanced Search

LinkedIn Premium

LinkedIn Ads

Types of Campaign

Audience Selection

Ad Creation

Tips to optimize the campaign

Trick to get qualified lead below Rs.100

 

Module 7: Youtube Marketing

YouTube Marketing - Introduction & Ad Formats

YouTube Ad Formats

YouTube Campaign Creation

YouTube Analytics

Video Campaign Optimization Tip   



Takeaways

  • Distinguish your profile with the global credential of 'Certified Digital Content Writer' and showcase yourself as a certified content writer by using the hallmark of CDCW next to your name For Ex: Ms.Ria (CDCW)
  • Experience of professional content writing with industry tools, techniques, case studies, delivery methodologies, practical models, strategies, examples, session activities, experience sharing, videos, PPT's and industry best practice
  • Skill to translate thoughts into words that not only attract views but also monetary benefits on digital media
  • Add-On Supplements provided to effectively deliver projects (Logo Software, E-Books, Question Making Software, CW Guides/Workbooks, Mobile App etc)
  • Get 100% Support in Placement, Internship and Project Support exclusively entitled for CDCW Professionals. Checkout Proof of our Job Updates on Facebook (Facebook Jobs)



Schedule, Fees & Location

Date: 24th November, 1st December, 8th December and 15th December 2019

Days:  4 Sundays

Timings: 10am - 6pm

Fees: INR 12500/- (Lunch, Refreshments & Taxes inclusive) Group Discounts Available.

Last Date: Seat availability on a first come first serve basis only. First 20 registration only

India's Only CW Institute Offering 100% Internship & Placement Support

 Exclusively Offered by Henry Harvin Education

Connect with Counselors of Henry Harvin Education For More Information!








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Kothari House C-108 Noida sector-2
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Sahil Henry Harvin replied on (Tue, 28 Mar)
As per our telephonic discussion glad to hear that you like our Training and Study Material in the form of Soft Copy and for the Hard Copy we will make sure that for this upcoming batch we will provide the good quantity of hard copy as well. Thank You so much for this feedback it will definitely help us improve.
Sahil Henry Harvin replied on (Tue, 28 Mar)
As per our telephonic discussion glad to hear that you like our Training and Study Material in the form of Soft Copy and for the Hard Copy we will make sure that for this upcoming batch we will provide the good quantity of hard copy as well. Thank You so much for this feedback it will definitely help us improve.
Sahil Henry Harvin replied on (Tue, 28 Mar)
As per our telephonic discussion glad to hear that you like our Training and Study Material in the form of Soft Copy and for the Hard Copy we will make sure that for this upcoming batch we will provide the good quantity of hard copy as well. Thank You so much for this feedback it will definitely help us improve.
Sahil Henry Harvin replied on (Tue, 28 Mar)
As per our telephonic discussion glad to hear that you like our Training and Study Material in the form of Soft Copy and for the Hard Copy we will make sure that for this upcoming batch we will provide the good quantity of hard copy as well. Thank You so much for this feedback it will definitely help us improve.
Sahil Henry Harvin replied on (Tue, 28 Mar)
As per our telephonic discussion glad to hear that you like our Training and Study Material in the form of Soft Copy and for the Hard Copy we will make sure that for this upcoming batch we will provide the good quantity of hard copy as well. Thank You so much for this feedback it will definitely help us improve.
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