Growing with Marketing Partnerships & Referral Marketing

About the Speakers:

Pallav Kaushish, Head of Marketing at Inc42

• Pallav has worked with startups from around the world & helped them grow by as much as 2x to 3x in less than a year (at a scale of 500k to 1.5 million monthly users). 
• As the Head of Marketing for Inc42 Media, his role is to grow Inc42’s thriving social community of 900k+ members, email community of 150k+ subscribers and the overall platform that reaches more than 20 Million people every month. 

Since the time he’s joined Inc42, he has:

• Grown the reader base and subscriber community of Inc42 by 3x.
• Started the first of its kind Live video show on Facebook, interviewing the most successful startup founders from India and around the world including Vijay Shekhar Sharma of Paytm, Sridhar Vembu of Zoho, Girish Mathrubootham of Freshworks and many more. 

Lohit Gupta, Senior Manager- Marketing at Grofers

• An Alumni of IMT Ghaziabad, Lohit has previously worked as Group Head-Alliances & AI Solutions at KeyPoint Technologies and as a Strategic Alliances Manager at ShopClues

What will be discussed?

Marketing Partnerships

• How to identify the right partners and channels to grow with brand partnerships?
• The process of initiating marketing partnership conversations, negotiate terms and gestation time required to make concrete progress
• How to make sure that a partnership is a win-win?
• How to scale a partnership model with multiple partners and build it into a sustainable growth channel?

Referral Marketing

• How to use giveaways to earn traffic and increase subscribers?
• How to reduce user acquisition cost by generating referrals from your existing users?
• Building micro-communities across platforms and build a continuous pipeline of visitors

Plus a Case Study on:

• How Inc42 acquired 5500+ subscribers in 2 days with just half a day’s work and how you can replicate it even if you don’t have an audience of your own?

Who Should Attend?

• Marketers
• Entrepreneurs
• CXOs of startups & small businesses who are close to or have already achieved the product/market fit and now looking to rapidly scale their user acquisition and revenues

The topics covered would be from intermediate to advance level.