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How to Measure the success of your Paid Marketing campaigns

Sat, 27 Apr 11:00AM - 1:00PM
Rs 500
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Please Note: 

  1. Early Bird Ticket price available until 11 pm on 25th April. After that price will be Rs 600 
  2. We have a special discount for students. Email a copy of your student id to avail the same


About the Speaker:

Nallasivan V

Digital Marketing Lead, Freshworks (2016- Present):

  • Performance marketing expert driving leads for SMB products in Freshworks

Previously: Account Strategist, Google India (2013- 2016):

  • Handled account management for Google India and US clients in various sectors like Jobs Industry, Print Media, Food Delivery, People Search Industry, Social networks, App based companies and e-commerce industry
  • He also consulted clients on Google Advertising Solutions 


What will be discussed?

Case studies around:

  • Qualifying leads - product and market fit
  • Driving efficiency through feedback: Use the quality information of leads to refining your campaigns
  • Digital proxies to measure Brand interest created by a TV campaign-Food Delivery Startup TV on-off campaign

  • Digital proxies to measure Brand interest created by an offline campaign-Saastartup's offline campaign

  • Using sales lead scoring to increase RoI-SaaLead Scoring
  • Smart goals, Impression tracking, Path to conversion-Analytics hacks to improve measurement


Who should attend?

  • Performance/Brand Marketers in Tech B2B industry (Intermediate level)
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Map & Directions

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Pickyourtrail No.36, Sudhama Commercial Building, Third floor, Vijayaraghava Road, T Nagar, Chennai - 17
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