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Content Marketing Masterclass

Sun, 3 Mar 11:00AM - 2:00PM
Investopad Delhi , south delhi
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Rs 600
230 people viewed this event.
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Early Bird discount ends at 11 pm on 1st March

After that price will be Rs 700


About the speakers:

Caroline D'Cruz, Deputy Editor at iDiva

  • At iDiva, she currently manages a team of 25, catering to a millennial audience, helping brands target their content & meeting reader expectations in terms of content delivered while keeping up with trending topics
  • Prior to that at Harper's Bazaar Bride, she helped set up the website, recruited suitable candidates, helped with print sales and advertising as well as digital promotions
  • Before that at POPxo, she helped set up a team for branded content, helped brands market their content on POPxo & bridged the gap between young readers and brands catering to them

Ramya G. Sri, Brand Consultant ex: Content & Creative Head, UrbanClap

  • She is currently working on launching an online publication of a series of narratives from across India, about sustainability, innovation and reinvention
  • As a Creative Consultant for UrbanClap, she launched some key TV and online brand film projects for UrbanClap in 2018
  • As head of Content and Creative at UrbanClap she was responsible for all branded content including video content like TVCs, online paid advertising, organic brand films, and written content like e-mailers, blogs etc

Sabari Saran, Sr Content Creator, HT Mint

At HT Mint, he is responsible for:

  • Writing well-researched personal finance trends stories
  • Rewriting and editing all print copies
  • Conceptualizing graphic ideas
  • Editing Mint Asia personal finance pages (Mints weekly Singapore edition)

Case Studies & Discussion around:

  • Content Curation - How to decide what to write and why?
  • Content Writing - The process of writing an article or a blog
  • The marriage - How to marry content with marketing?
  • Traffic management - How to acquire visitors, retain them, and make them share your content
  • Sources - How do strengthen your platform to be visible on sources that matter
  • Benchmarking - How to measure the effectiveness or the lack of it of your content
  • Orbit shift - How to take your website/blog to the next level with paid channels
  • Brand impact - How to manage the impact of your content on your brand

Who should attend?

  • Content creators, writers
  • Entrepreneurs, Business Owners
  • Marketers, Social Media Managers, Community Managers
  • Social Media Influencers
  • Marketing and Management Students
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Map & Directions

Map & Directions
Investopad Delhi C-19, Outer Ring Rd, Safdarjung Development Area, Hauz Khas, Block C 5, Safdarjung Development Area, Hauz Khas, New Delhi, Delhi 110016
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