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https://www.eventshigh.com/detail/bangalore/354130f41b7e56e8332d92c865760557-what-marketers-pms-can-take

What Marketers & PMs can take away from the launch of Swiggy SUPER & Daily

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Sat, 19 Oct 11:00AM - 1:00PM
Headout
Rs 600 onwards
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Pricing & Offers

Pricing & Offers
Early bird till 19 Oct, 2019 expires in 1 hours.
Zero convenience fee, ticket price shown below is the final price.
Sat, 19 Oct
, 11:00AM
- 1:00PM
Early Bird Per Person
Sales expires in
₹ 600
Standard per person
Sales expires in
₹ 700
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Details

Details

 Please note:

  1. First 15 tickets are available for Rs 600. After that price will be Rs 700
  2. We have a special discount for students. Email a copy of your student id to avail the same
  3. This is a Beginner level meet-up for Marketers & PMs launching a new product or feature

About the Speaker: Afreen Siraj, Product Marketer, Swiggy

  • As a product marketer at Swiggy, Afreen has defined the go-to-market strategy to launch Swiggy SUPER in September 2018
  • Launched a real-time incentive progress tracker for Swiggy’s Delivery Partners
  • Built the communication framework for Swiggy’s homestyle meal subscription app, Daily

She previously worked as a Copywriter & Content Strategist at Swiggy where:

  • She was the First person to handle all communication: online & offline
  • Led creative direction to fulfill 100+ requests every week with 4 visual designers
  • She was responsible for Swiggy’s official blog, The Munching Bag
  • Helped grow Swiggy’s blog readership by 3x & pageviews by 6x
  • Co-created & worked on some memorable SM & PR campaigns like #StatEATStics, Burpday Quiz, SCOOP in your inbox & Swiggy’s feature story in Times Food & Nightlife Guide 2018

What will be discussed?

  1. Swiggy SUPER’s go-to-market plan: How it led to members placing 14 million+ orders in 3 months
  2. Building in-app communication frameworks for:

  • Developing trust in customers via storytelling for Swiggy Daily
  • Increasing earnings & productivity of over 1 lakh delivery partners through an incentive tracker

Who should attend?

  • Product Managers
  • Product Marketing Managers
  • Marketing Managers with an interest in customer research and/or communication
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Map & Directions

Map & Directions
Headout 2nd Floor Hosur Main Road Above Soho St, Forum Mall Parking, Venkateshwara Layout, S.G. Palya, Bengaluru, Karnataka 560029
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