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What every B2B Marketer can learn from Xeno, Anaek & MyOperater

Sat, 25 Jan 4:30PM - 6:30PM
Xeno HQ
Rs 600
56 people viewed this event.
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Please note:

  1. Early bird ticket price is Rs 600 available until 11 pm on 16th January. After that, the ticket price will be Rs 700
  2. This is a Beginner to Intermediate level meet-up
  3. We have a special discount for students. Email a copy of your student id to avail the same

About the Speakers:

Chirayu Akotia, Product Marketing Manager at Anaek

  • Prior to this, Chirayu was at MyOperator where he led all marketing and growth initiatives and worked directly with the CEO in devising tightly coupled revenue-centric sales & marketing strategies, increasing revenues by 100% YoY
  • He oversaw all Affiliate, Partner Development and added new sales channels and 3rd party resellers, partners, and product integrations

His contributions:

  • Increased number of demo accounts /month from 100 to 4000 in 2 years
  • Increased sales growth YoY by 2.5X
  • Decreased sales lifecycle from 23 days to 12 days via onboarding automation

Ashad U. Hassan, Head of Marketing at Xeno

  • A Techy by degree, he founded and failed two design-based startups
  • Then moved to a product management role in a startup later acquired by Make my trip
  • Ashad also owned a complete life cycle of the SAAS based product in the hospital industry
  • Then he joined Xeno in the product management profile and gradually moved into the marketing role and now he heads the marketing team at Xeno
  • He has created the marketing team from scratch and re-branded Xeno from a product for SMEs (Restaurant) to a complete marketing cloud suite for enterprise in the retail and hospitality space

About Anaek:

  • Anaek is a chat-based HR system that brings in the benefits of collaboration and automation to everyday mundane tasks in workplaces
  • It is used by 500+ companies

About Xeno:

  • Xeno Software Inc is a US company with offices in India & Europe
  • 100+ brands have embraced the power AI/ML and are improving marketing campaign conversions by 100% using Xeno Marketing Cloud
  • Xeno’s ARR grew by 500% in the last 1 year
  • After rebranding, they have worked with 40+ enterprises & brands like Forest essentials, Taco Bells, Forever New, GAP & Levis

Along with case-studies from Anaek & Xeno, speakers will share:

  • Product marketing playbook that every B2B company must follow
  • How to make B2B Marketing more effective & personal
  • Key metrics every B2B marketer must measure
  • Prioritising the metrics according to the stage of your startup
  • Conducting marketing experiments & how to learn from them
  • Marketing Secrets that led to the growth of Xeno & Aneak

Who should attend?

    1. Early-stage B2B SaaS founders
    2. Current and Aspiring Product Marketing Managers
    3. Marketer and Growth Managers
    4. Content strategist

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Map & Directions

Map & Directions
Xeno HQ E7, Kalkaji Main road, 2nd Floor, opposite Naivedyam, Block E, Kalkaji, New Delhi, Delhi 110019, India
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