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Masterclass on Mobile Product Strategy for B2B Startups

Sun, 19 Jan 10:30AM - 1:00PM
Rs 500
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 Please note:

  1. 10:30 am to 11 am will be networking session for the audience. Get to know each other, learn, share your work problems and know how others tackle them. You may even end up working together.
  2. The speaker session will begin at 11 am
  3. Early bird ticket price is Rs 500 available until 11 pm on 17th January. After that, the ticket price will be Rs 600
  4. We have a special discount for students. Email a copy of your student id to avail it

About the speaker:

Arun SrinivasanProduct Manager (Mobile) at HappyFox

  • He is an entrepreneurial product manager with 8 years of extensive experience in cross-platform enterprise SaaS
  • Prior to moving into the product, he spent time in multiple aspects of engineering
  • Arun is responsible for the entire mobile offering at HappyFox (5 Enterprise B2B Apps, 10 individual Android and iOS Apps)
  • Previously he was a Product Engineer at Amazon where he worked on Device Performance Analytics & Optimization for the entire Kindle Line-up

About HappyFox:

  • HappyFox is a software-as-a-service (SaaS) support platform that offers an enterprise-grade help desk ticketing system and an intuitively designed live chat software.
  • They serve over 12,000 companies in 70+ countries

What will be discussed?

  • Important things that a mobile product manager needs to keep in mind always
  • Understanding the 360 degrees of the mobile ecosystem
  • Prioritizing the features as per usability in order to serve better UX
  • Building credible, realistic mobile roadmaps & a strong mobile go-to-market

Case studies on:

  • Beating estimates: Going from 0-1, for an enterprise-ready app in under 45 days
  • Boosting Adoption, when use-cases, largely focus on the web engagement
  • Increasing engagement & driving traffic between web & mobile

Who should attend?

  • PMs working on mobile, or running mobility divisions on any level
  • PMs looking to understand the mobile ecosystem better, regardless of B2B or B2C
  • Product managers & teams aiming to optimize and operate more efficiently
  • Founders & decision-makers trying to understand the potential of mobile as a market
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Map & Directions

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Animaker 8th Floor, TIDEL Park, Tharamani, Chennai, Tamil Nadu 600113, India
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