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How UX research helps in building groundbreaking products

Sat, 21 Sep 2019 11:00AM - 1:00PM
Pickyourtrail (Rocketship)
Rs 500
116 people viewed this event.
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 Please Note:

1. Early Bird Ticket price is available until 11 pm on 19th September. After that price will be 600 INR

2. We have a special discount for students. Email a copy of your student id  to avail the same

3. This is a beginner level meet-up

About the speaker:

Brindha Rajangam, UX Designer at PayPal from ExperisIT

  • At PayPal, she's responsible for understanding the user analytics of the product, identifying problem statements, designing solutions and conducting usability analysis with the users to check the acceptance of the tool
  • She has previously worked as a UX Designer at Lollypop UI/UX Studio & Cognizant

What will be discussed?

  • Conducting research for new products vs existing products
  • Different research techniques
  • Analyzing research insights to conceptualize solutions
  • How to do usability analysis&get the best out of it

Activity on:

Conducting a user interview to build personas

Case Study from:

A/B testing experience from one of her projects

  • Creating tasks for the testing identifying users conducting test process & how this helped her in mapping user insights to designs

Who should attend?

  • People who would like to know in detail about the UX processes
  • Those who would like to build a UX portfolio
  • People looking for a shift in UX design career
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Map & Directions

Map & Directions
Pickyourtrail (Rocketship) No:36, Sudhama Commercial Building, 3rd Floor, Vijaya Raghava Rd, Parthasarathi Puram, T. Nagar, Chennai, Tamil Nadu 600017, India
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