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How to do B2C Youtube Marketing

Sat, 21 Sep 2019 11:00AM - 1:00PM
Social Beat
Rs 600
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1. Early Bird Ticket price is available until 11 pm on 19th September. After that, the price will be Rs 600.

2. We have a special discount for students. Email a copy of your student id to avail the same.

3. This is a beginner to intermediate level talk

Why should you learn and start doing YouTube marketing for your B2C Business?

  • YouTube is one of the biggest, most popular websites in the world, which is what makes it an incredibly powerful marketing tool
  • It’s the second most popular search engine – topped only by Google. This means that the platform presents a huge potential for reach for your business so if you sell products, it’s a great way to showcase and promote them and all of their uses.
  • YouTube is such a hugely popular platform also means that there is a lot of competition. According to Statista, as of July 2015, 400 hours of video are uploaded to YouTube every minute. So, if you want to be successful on YouTube, you need to make sure that you have the time and the resources to publish quality content on a consistent basis.
  • Another big reason why YouTube is such an attractive option for marketing purposes is that it’s all about video – and video marketing is all the rage right now. Video has consistently proven itself as one of the best-performing forms of content in terms of engagement, and just because you’re creating them for YouTube doesn’t mean that you can’t repurpose your videos. These videos would be great for your other social profiles, your email marketing campaigns, your website and landing pages, and any other platforms or channels you might be using.

Note: You must always be thinking that video production is an issue, it’s not as difficult as it may seem to create marketing videos. You don’t need a huge budget and you don’t even need to make substantial investments in equipment – but the speakers will discuss video production and all that it entails further at this meetup.

About the speakers: Kanthi Sripathy, Lead Designer, Social Beat Natasha Daruwala, Digital Marketing Manager, Social Beat Ayesha Rafeeq, Content Marketing Manager, Social Beat

Social Beat YouTube Campaigns impact:

  • Bewakoof - 37% lower cost per acquisition compared to other platforms
  • Malabar Gold & Diamonds - 3X growth in-store visits with YouTube Ads
  • Sundaram Mutual Funds - 23 Million Views & 50,000+ subscribers
  • Dura Roof and Dura Ultima - 10,00000+ Qualified leads

Discussion around:

  • How to create a YouTube video marketing strategy
  • How to launch your strategy with video tips and ideas
  • How to manage your YouTube channel
  • How to optimize your videos for the YouTube search engine
  • How to Launch & Optimize a YouTube Video Ads Campaign

Along with examples from the above mentioned YouTube Campaigns 
Who should attend?

  • Anyone in the marketing team of a B2C Startup - marketing heads, digital marketers, content writers, social media managers, SEO specialists, and video marketers.
  • B2C Business founders
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Social Beat 3rd floor, Samson Towers, 403, Pantheon Rd, Sulaiman Zackria Avenue, Egmore, Chennai, Tamil Nadu 600008, India
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