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Product Marketing for B2B SaaS

Sat, 21 Dec 2019 4:00PM - 6:00PM
Xeno HQ , south delhi
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Rs 500
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 Please note:

1. Early Bird Ticket price is Rs 500, available until 11 pm on 19th December. After that price will be Rs 600

2. We have a special discount for students. Email a copy of your student id to avail the same

3. This is an Intermediate level meet-up

About the Speaker:

Chirayu Akotia, Product Marketing Manager at Anaek Inc (a Matrix Partners funded startup in the HR space)

  • Chirayu previously worked as a Product Marketer at MyOperator where he led all the marketing & growth initiatives
  • He also developed new product pricing strategies & structures for their products

Some Key Results of his work at MyOperator

  • Increased number of demo accounts /month from 100 to 4000 in 2 years
  • Increased sales growth YoY by 2.5X
  • Decreased sales lifecycle from 23 days to 12 days via onboarding automation

About Anaek Inc:

  • Anaek is a chat-based HR system that brings in the benefits of collaboration and automation to everyday mundane tasks in workplaces
  • It allows people to achieve more by doing less

About MyOperator:

  • MyOperator is a cloud-based business phone system providing solutions like virtual phone numbers (toll free/non-tollfree), IVR, call management features like call tracking, call recording, live call transfer, callers' database, virtual receptionist and more

What will be discussed?

  1. What is product marketing?

  • What does the role comprise?
  • How does the role vary across companies and industries?
  • Where does product marketing fit in a B2B SaaS organizational structure
  • Composition of a PMM’s team
  • Skills that all aspiring PMMs should develop/possess
  • How does the role of PMM differ at every stage of the product lifecycle

  1. What are the key metrics a SaaS PMM should track

  • at every stage of the marketing funnel
  • at different stages of a product lifecycle

  1. Product Marketing Strategies for B2B SaaS

  • Elements of a successful Go-to-Market strategy
  • Acquisition tactics
  • Engagement strategies
  • Retention strategies

  1. How MyOperator bootstrapped to $ 3.5 Mn ARR

Who should attend?

  • Early-stage B2B SaaS founders
  • Current and Aspiring Product Marketing Managers
  • Marketer and Growth Managers
  • Content strategists
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Map & Directions

Map & Directions
Xeno HQ E7, Kalkaji Main road, 2nd Floor, opposite Naivedyam, Block E, Kalkaji, New Delhi, Delhi 110019, India
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