1. Early Bird Ticket price is Rs 500, available until 11 pm on 19th December. After that price will be Rs 600
2. We have a special discount for students. Email a copy of your student id to avail the same
3. This is an Intermediate level meet-up
About the Speaker:
Chirayu Akotia, Product Marketing Manager at Anaek Inc (a Matrix Partners funded startup in the HR space)
Chirayu previously worked as a Product Marketer at MyOperator where he led all the marketing & growth initiatives
He also developed new product pricing strategies & structures for their products
Some Key Results of his work at MyOperator
Increased number of demo accounts /month from 100 to 4000 in 2 years
Increased sales growth YoY by 2.5X
Decreased sales lifecycle from 23 days to 12 days via onboarding automation
About Anaek Inc:
Anaek is a chat-based HR system that brings in the benefits of collaboration and automation to everyday mundane tasks in workplaces
It allows people to achieve more by doing less
MyOperator is a cloud-based business phone system providing solutions like virtual phone numbers (toll free/non-tollfree), IVR, call management features like call tracking, call recording, live call transfer, callers' database, virtual receptionist and more
What will be discussed?
What is product marketing?
What does the role comprise?
How does the role vary across companies and industries?
Where does product marketing fit in a B2B SaaS organizational structure
Composition of a PMM’s team
Skills that all aspiring PMMs should develop/possess
How does the role of PMM differ at every stage of the product lifecycle