Want to understand the nuances of art direction and learn how to showcase your products in the most attractive way possible for your product shoots? Join this Masterclass by Saptarshi Das as he takes you through his unique perspective and rich advertising experience and covers the basics of Art Direction.
What will you learn:
Overview of interesting Case Studies
What is Art Direction? The distinction between photography skills and art direction and their overlap
Components of Art Direction: Colour Theory, Visual Balance, Typography, Shape categories, Angles, etc
Translate this knowledge into products + phone photography
Hands-on exercise: Choosing props + BG +Angle for products
About the instructor - Saptarshi Das: Being a self-taught artist, the internet and the people he has worked with have been his best teachers. He has been freelancing since 2014 and has worked on developing campaigns and national brands like HRX, Wrogn, Imara, U.S. Polo Assn., Fuel A Dream and Axis Finance.
During his 7-year long stint in advertising, he has worked on ideating and developing numerous campaigns and launches for national brands like Tanishq, Flying Machine, Fastrack, Britannia, Garuda Foods, Sonata, ITC Tobacco.
Hi, core skills include Design Strategy and Creative thinking | Art direction and Graphic Design | 360 Brand Development and Corporate Identity Design | Digital and Interactive Advertising.