Please Note: 1. Early Bird Ticket price available until 11 pm on 31st August. After that price will be 700 INR.
2. We have a special discount for students. Email a copy of your student id to avail the same.
About the speakers:
Surbhi Parashar - Content Marketing Manager at Holidify
She has worked for the integrated communications mandate of Coca-Cola South West Asia
She has also worked as a PR Executive in Adfactors & MSLGroup for an array of clients in Healthcare, Real Estate & Consumer Electronics
Vrinda Movva - Senior Content Manager at Holidify
She worked for an outdoor advertising firm - Movva Associates & helped in the expansion of the company to other states.
She has also worked as a Content Head at Coach LLC, Berlin where she created & managed B to B content including managing joint ventures, launching new services, creating and executing funnels
What will be discussed?
Understanding what type of content marketing initiatives work best for your domain
How to understand your market & create quality content to ensure high impact
How to survive Google’s algorithm changes if you have a search based website
Creating social content vs SEO content
Understanding the reader’s psychology - web vs mobile behavior
Case studies on:
Moving from excel based content uploading to your own content management system
Giving access to analytics to the entire content team & how this leads to better performance
How to create a content strategy for your web product
Understanding how SEO and other content marketing activities are a cost-effective way to get leads and make sales
Understanding competitive keywords and picking your topics strategically
How to integrate your entire content marketing funnel - sign-ups coming in through your website, strategic emailers of value-based content, build a brand through interaction
Insight into optimizing content based on user behavior and demographics, keywords, and landing pages, bounce rate, etc
Optimization based on landing pages and keywords using webmaster data
Following the 5A framework for content - agile (adapt based on the audience), authenticity(real writing voice with original content), attention (headlines and hooks), authority (dominating pages), action (getting leads, sign-ups)
Who should attend?
Employees from Content-based companies
Employees of new startups who are looking for growth hacking strategies