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Content Strategy for 100% year-on-year organic traffic growth

Sat, 7 Sep 2019 11:00AM - 1:00PM
Rs 600 onwards
153 people viewed this event.
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Pricing & Offers

Pricing & Offers
Early bird till 05 Sep, 2019 expires in 22 hours.



Please Note:
1. Early Bird Ticket price available until 11 pm on 5th September. After that price will be 700 INR.

2. We have a special discount for students. Email a copy of your student id to avail the same.

About the speakers:

Surbhi Parashar -  Content Marketing Manager at Holidify

  • She has worked for the integrated communications mandate of Coca-Cola South West Asia
  • She has also worked as a PR Executive in Adfactors & MSLGroup for an array of clients in Healthcare, Real Estate & Consumer Electronics

Vrinda Movva - Senior Content Manager at Holidify

  • She worked for an outdoor advertising firm - Movva Associates & helped in the expansion of the company to other states. 
  • She has also worked as a Content Head at Coach LLC, Berlin where she created & managed B to B content including managing joint ventures, launching new services, creating and executing funnels

What will be discussed?

  • Understanding what type of content marketing initiatives work best for your domain
  • How to understand your market & create quality content to ensure high impact
  • How to survive Googles algorithm changes if you have a search based website
  • Creating social content vs SEO content
  • Understanding the readers' psychology - web vs mobile behavior

Case studies on:

  • Moving from excel based content uploading to your own content management system
  • Giving access to analytics to the entire content team & how this leads to better performance

Key learnings:

  • How to create a content strategy for your web product
  • Understanding how SEO and other content marketing activities are a cost-effective way to get leads and make sales
  • Understanding competitive keywords and picking your topics strategically 
  • How to integrate your entire content marketing funnel - sign-ups coming in through your website, strategic emailers of value-based content, build a brand through interaction
  • Insight into optimizing content based on user behavior and demographics, keywords, and landing pages, bounce rate, etc
  • Optimization based on landing pages and keywords using webmaster data
  • Following the 5A framework for content - agile (adapt based on the audience), authenticity(real writing voice with original content), attention (headlines and hooks), authority (dominating pages), action (getting leads, sign-ups)

Who should attend?

  • Employees from Content-based companies
  • Online publishers
  • Freelancers
  • Writers
  • Employees of new startups who are looking for growth hacking strategies
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Map & Directions

Map & Directions
Pratilipi Pratilipi, 3rd Floor, No. 627/628, 5th Cross, 15th Main, 80 Feet Road, 4th Block, Koramangala, Bengaluru, Karnataka 560034
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