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'Selfie Branding , Coz People Bet On People' by Manosh 'Sputnique' Sengupta

Sat, 23 Mar 2:00PM - 5:00PM
MyBoTree , south bangalore
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Rs 600
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Philosophy: People gravitate towards 'Thought-Leaders' as a sense of reassurance

The BIG question: Potential Stake-holders gravitate towards 'thought-leaders' who resonate shared values and are also articulate & visible

Aspiring Leaders are often at a loss when it comes to, coherently, identifying who they are; what they represent and how they help others' (employees; business; community) grow

"Personal branding is the modern-day scorecard that measures a leader's core delivery and their application of foundational values both in and out of the office. " Forbes

Concept & Design: selfie-branding' as a term plays upon the current fad, 'selfie'. An addiction that's converted a wanna-be tech generation into a  narcissistic one

The workshop, conducted in a flexible environment, serves as a curtain raiser. Its purpose is to sensitise the Participants to the truth that, Branding the Self is no longer an indulgence but the FUEL that propels your journey

The session explores 3 key elements of an identification journey - Noun (Purpose): Who am I; Verb (Action): What do I do; Adverb (Attitude): How do I behave

Ideally, this session should serve as a curtain-raiser for an on-going 1-1 mentoring sessions, as a separate arrangement between the Participant and a Mentor of her/his choice

Take-out: Identifying the strategic foundation for the "I"; selecting key platforms for thought-articulation; drafting an elevator-pitch to attract the following 2 key stake-holders (Potential Investors; Hi-calibre Talent)


About Manosh:

Nearly 30 years'  experience in parenting, nurturing and mentoring Brands

Mastermind of the 'Idea Cellular' brand

Developed its concept-to-launch strategy blueprint;

Defined Brand ID, architecture,  Values, Vision, Mission & Personality properties

Nurtured iconic Brands during tenure with leading Advertising Agencies (JWT, Bates)

Championed the brand re-architecture of 'Kingfisher Beer' while in JWT

Led the Agency team that created the brand's iconic signature tune, "ooolalala..leio

Identity & Architecture of IL&FS - Urban Infrastructure brand

Re-launch of BPL consumer range

Part of the team that worked towards making 'Reliance Mobile' The #1 Service Brand (India)

Expertise in Service-sector Branding; Internal Branding; Personal Branding

Successful collaboration with HR to develop Employee Engagement Properties

Acknowledged Workshop Facilitator on Brand Sensitizations & Differentiation

Sought after Mentor for Start-ups; MSMEs; NGO/NPOs

Exposure to international / global Brands: AT&T; Black Dog; Black&White; Teachers; ACER

Authored various articles Labour Pains... the art of brand parenting;

Choices & Reason; Vision & Mission... breaking the joojoo; Branding in the IoT era; etc

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MyBoTree 3rd floor, 5th Cross Road, 25, 60 Feet Rd, 5th Block, Koramangala, Bengaluru, Karnataka 560095
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