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'Selfie Branding , Cause People Bet On People' - A Master-class workshop

Fri, 31 May 10:00AM - 5:00PM
MyBoTree , south bangalore
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Rs 1500
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Session Highlights:

Differentiating between Purpose & Passion
Noun, Verb, Adjective of selfie-branding
Use of punctuation marks to craft self-ID
Crafting your Purpose Statement
Stories, Cases, break-out session

Philosophy: People gravitate towards 'Thought-Leaders' as a sense of reassurance

The BIG question: Potential Stake-holders gravitate towards 'thought-leaders' who resonate shared values and are also articulate & visible

Aspiring Leaders are often at a loss when it comes to, coherently, identifying who they are; what they represent and how they help others' (employees; business; community) grow

"Personal branding is the modern-day scorecard that measures a leader's core delivery and their application of foundational values both in and out of the office. " Forbes

Concept & Design: 'selfie-branding' as a term plays upon the current fad, 'selfie'. An addiction that's converted a wanna-be tech generation into a  narcissistic one

The workshop, conducted in a flexible environment, serves as a curtain-raiser. Its purpose is to sensitize the Participants to the truth that, Branding the Self is no longer an indulgence but the FUEL that propels your journey

The session explores 3 key elements of an identification journey - Noun (Purpose): Who am I; Verb (Action): What do I do; Adverb (Attitude): How do I behave

Ideally, this session should serve as a curtain-raiser for an on-going 1-1 mentoring sessions, as a separate arrangement between the Participant and a Mentor of her/his choice

Take-out: Identifying the strategic foundation for the "I"; selecting key platforms for thought-articulation; drafting an elevator-pitch to attract the following 2 key stake-holders (Potential Investors; Hi-calibre Talent)


About Manosh:

Nearly 30 years'  experience in parenting, nurturing and mentoring Brands

The mastermind of the 'Idea Cellular' brand

Developed its concept-to-launch strategy blueprint;

Defined Brand ID, architecture,  Values, Vision, Mission & Personality properties

Nurtured iconic Brands during tenure with leading Advertising Agencies (JWT, Bates)

Championed the brand re-architecture of 'Kingfisher Beer' while in JWT

Led the Agency team that created the brand's iconic signature tune, "ooolalala..leio

Identity & Architecture of IL&FS - Urban Infrastructure brand

Re-launch of BPL consumer range

Part of the team that worked towards making 'Reliance Mobile' The #1 Service Brand (India)

Expertise in Service-sector Branding; Internal Branding; Personal Branding

Successful collaboration with HR to develop Employee Engagement Properties

Acknowledged Workshop Facilitator on Brand Sensitizations & Differentiation

Sought after Mentor for Start-ups; MSMEs; NGO/NPOs

Exposure to international/global Brands: AT&T; Black Dog; Black&White; Teachers; ACER

Authored various articles Labour Pains... the art of brand parenting;

Choices & Reason; Vision & Mission... breaking the joojoo; Branding in the IoT era; etc

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Map & Directions

Map & Directions
MyBoTree 3rd floor, 5th Cross Road, 25, 60 Feet Rd, 5th Block, Koramangala, Bengaluru, Karnataka 560095
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