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How To Build A Powerful B2B SaaS Brand in 2020

Sat, 25 Jan 10:30AM - 1:00PM
91springboard Lotus, Andheri East
Rs 500
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Please note:

  1. 10:30 am to 11 am will be networking session for the audience. Get to know each other, learn, share your work problems and know how others tackle them. You may even end up working together.
  2. The speaker session will begin at 11 am.
  3. This is a Beginner to Intermediate level meet-up
  4. Early bird ticket price is Rs 500 available until 11 pm on 16th January. After that, the ticket price will be Rs 600
  5. We have a special discount for students. Email a copy of your student id to avail it

About the speaker:

Priyam Jha, Brand Marketing, WebEngage

  • Priyam conceptualized the Brand Marketing practice for WebEngage and was responsible for setting up the entire PR practice & strategy for WebEngage (They have had over 100 unique press features:-print + digital in a 1.5 year time period, 2 TV spots & 3 awards)
  • He also started the Podcast function for WebEngage (titled EngageCast) and built it into a brand of its own
  • Prior to this, he was a Marketing Officer at Zepo where he set up their PR function and ran and expanded the content marketing function

About WebEngage:

  • It is a full-stack Marketing Automation platform, helping digital consumer businesses delight their users with each interaction with the power of intelligent user engagement
  • They currently serve 300+ enterprise businesses & over 45,000 small and medium businesses all around the globe

What will be discussed?

  • What is Brand Marketing & Why does your SaaS brand need it? 
  • How to craft your brand's image & position it perfectly 
  • 8 things you need to do to build a good brand image & create loyalty
  • Leveraging Content Marketing to build credibility & convert more customers 
  • Analyzing examples of top B2B brands that have aced Brand Marketing
  • How to create the perfect brand team for your business.

Who should attend?

  • Brand Marketers
  • Content Marketers
  • B2B marketers
  • Founders
  • Entrepreneurs
  • Anyone who wants to build a like-minded community from scratch that breeds loyal brand evangelists for your business
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Map & Directions

Map & Directions
91springboard Lotus, Andheri East Plot No. D-5 Road No. 20, Marol MIDC, Shree Krishna Nagar, Marol MIDC Industry Estate, Andheri East, Mumbai, Maharashtra 400069, India
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EventsHigh Specials, marketing automation, b2b, brand marketing, 91springboard, blog, automation, publishing, podcast, curation, content marketing, saas, Hello meets,