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SEMrush Marketing Show - the biggest marketing conference in India

Thu, 5 Dec 2019 10:00AM - 6:00PM
Sheraton Grand Bengaluru Whitefield Hotel Convention Center
Rs 7000 onwards
923 people viewed this event.
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This is going to be a digital marketing conference on a scale never before seen in India:

  • 40 international speakers will fly from all over the world
  • 4 stages
  • 2000 participants
  • 14 hours of effective networking
  • Crazy Marketing After Party with a DJ
  • Official advanced workshops on Ads and Analytics conducted by Google, Linkedin.

The SEMrush Marketing Show is a place where good marketers become great. Discover the best growth marketing strategies, learn the latest trends in SEO and Online Ads and boost your professional growth at the dedicated workshops from Google, Facebook, LinkedIn, and SEMrush.

Here' the list of top speakers, who will change your perspectives in digital marketing, SEO, Online Ads:

  • Larry Kim, CEO at MobileMonkey and the Founder of WordStream, the world's largest PPC software company, managing over a billion dollars of annual ad spend for tens of thousands of customers, and employing over 200 people. He has won Search Marketer of the Year awards from Search Engine Land, the US Search Awards, and PPC Hero. Larry is also the CEO of MobileMonkey, an AI/Chatbot company.

Topic: 3 Growth Marketing Principles for Creating Your Unicorn

Join MobileMonkey CEO and WordStream founder Larry Kim for his top three growth marketing takeaways from a ten-year journey of building one of the few successful search-marketing software companies. He started from literally nothing in his 20s and grew his company to $55 million in revenues ($16 million EBITA in 2018), over 300 employees, and tens of thousands of customers. Last summer, it was acquired by Gannett for $150 million.

Key Takeaways:
- How to extract maximum leverage from the few ideas that actually work
- How to get people to believe in your vision
- A framework to figure out what to focus your efforts on

  • Purna Virji, Senior Manager of Global Engagement Microsoft. Named by Adweek on their 2018 Young Influentials List, Purna specializes in digital marketing, AI, and the future of search. In 2016 she was named by PPC Hero as the #1 Most Influential Expert in the world. She is a regular keynote speaker at conferences across the globe such as AdWeek, DMEXCO, The Next Web Conference and INBOUND

Topic: Audiences, Ads, and AI: Top Tips for Future-Proofing Your PPC

We are so resistant to ads today that we install ad blockers, record TV shows to fast forward ads, and have developed banner blindness. But it wasn't always like this. As a kid, most of us loved watching commercials - how many of us remember the jingle for Nirma washing powder or the line Vicks ki goli lo, kich kich dur Karo. Ads can be both fun and memorable. So do you make advertising something people are going to want to consume? It all comes down to striking the right balance with relevancy. Too much is creepy but too little and we alienate people. In this actionable session, Microsofts Purna Virji will share tips on ad customizers and audience targeting to help you create relevant ads that engage and delight.

  • Olga Andrienko,  Head of Global Marketing SEMrush. Olga is the Head of Global Marketing at SEMrush. Together with her team, she has built one of the strongest international communities in the online marketing industry. Olga has expanded SEMrush brand visibility worldwide, bringing >90% YoY growth from the top 10 new markets. She currently leads all SEMrush branding across over 50 countries, ensuring marketers all over the world have access to the best software to run effective online marketing campaigns.
  • Claire Drumond, Product Marketing Leads Jira Software & Bitbucket, Atlassian. Claire Drumond is a product marketing leader who oversees growth for Atlassian's flagship product Jira Software and Bitbucket. She manages Atlassian's official guides to Agile, Git, and Continuous Delivery, which reach 10 million readers a year, along with the largest agile newsletter in the industry. Claire is the author of numerous articles published on the Trello and Atlassian blogs, and a regular contributor to various publications on Medium including HackerNoon and Art+Marketing. She speaks at tech conferences around the world about breaking down silos and building empathy.

Topic:  Video at Scale: How to use Youtube to grow your marketing funnel

Learn how Atlassian dove head-first into growing its marketing funnel through a new channel - Youtube. In this talk, we'll explore why we did this, how, and tips for how you can, too.

You'll walk away knowing:
- How to build a Youtube-centric content strategy
- How to produce high-quality videos at scale
- How to measure video and grow your marketing funnel

  • Luis Rodriguez, SEO& Web Lead Latam Uber & Uber Eats.  Luis is an SEO and Digital Marketing expert, currently working as SEO & Web Lead LATAM for Uber and Uber Eats. Before joining Uber, Luis graced various performance marketing roles from Rocket Internet in Germany to Seek Asia in Hong Kong.

Topic: Applying Agile Marketing to SEO: Improving efficiency and ROI

In this talk, we will go through 3 principles implemented by the Ubers SEO team to grow the channel and advice on how to implement Agile to SEO.

You'll walk away knowing:
- How to implement 3 Agile Marketing principles to SEO
- Implementing SCRUMBAN in SEO to create efficiency
- Best practices for SEO tests with Agile mentality

  • Shahid Nizami, Managing Director, Apac, Hubspot. Shahid is a Managing Director, APAC at HubSpot with more than 17 years of experience in leading teams to drive business in the Asia Pacific region. He has an excellent track record in overachieving targets, leading highly motivated teams and innovative approach with a deep understanding of the APAC market.

Marketing in 2020 - Why businesses should kill the FUNNEL and focus on the FLYWHEEL

Walk onto the marketing or sales floor of any modern office and chances are you'll see a funnel or hear people talking about a marketing funnel, For years, companies have structured their business strategies around the funnel and it worked. But recently, the funnel has begun to fail marketers, salespeople, and business leaders alike. Today, customer referrals and word-of-mouth have become the largest influence on the purchase process, which means the funnel has one major flaw: It views customers as an afterthought, not a driving force. Shahid Nizami, MD APAC at HubSpot will discuss why marketers need to focus on the entire customer experience to be successful in 2020 and beyond.


  • Praval Singh, Marketing Lead, Praval leads marketing for Zoho.coma SaaS company serving 45+ Million users worldwide. In his previous avatar, he co-founded a digital agency that helped large brands like Samsung and Maruti Suzuki with their digital media initiatives and product launches in India. Over the last 10 years between his agency work and his time with Zoho Praval has had the opportunity to work across marketing, sales, and business development roles.

Topic: Building and scaling Product Marketing teams for SaaS companies

In this session, well talk about the importance of the Product Marketing function, how it works together with sales and product management teams, and how to build a Product Marketing team for SaaS products.

  • Gautam Shewakramani,  advisor, international Growth Quora. Gautam is the first person advising Quora with a focus on India. He works closely with the product and leadership team to ensure that Quora continues to improve and achieve its mission of sharing and growing the world's knowledge, with a special focus on the needs of people in India. 

Topic: How to be successful on Quora as a business

Ready to establish yourself as a thought leader in your niche? Need help maximizing the impact of your Quora strategy to reach even more people? In this session, Gautam Shewakramani (India Growth Advisor, Quora) gives you everything you need to make the most of Quora for your business. He'll go over Quora's evergreen flywheel effect and explain the lifespan of a Quora post and show how it compares to other social networks. He'll also dive into establishing thought leadership, remixing your content, and the Quora ads suite - sharing how you can promote your answers to any audience. When this session is over, you'll be ready to tackle Quora and elevate your business with this unique platform.


More featured speakers:

  • Jesse McDonald, IBM
  • Vargab Bakshi Shopify
  • Deepa Kedoor, Linkedin
  • Aleyda Solis, Orainti
  • Benu Agarwal, founder at Milestone
  • Gokuldas K, Swiggy
  • Lukasz Zelezny, international award-winning SEO expert
  • Neena Dasgupta, Zirca
  • Craig Campbell, international award-winning SEO expert
  • Lisa Raehsler, International SEM&PPC expert
  • Ridhi Adlakha, Tata Consultancy Services
  • Amy Bishop, Cultivating
  • Michel Morgan, Clix Marketing
  • Charmis Pala, Cleartrip
  • Hitesh Malhora, Nykaa
  • Almitra Kamik, CleverTap
  • Peter Mead, International Wordpress SEO consultant
  • Shahina Meru, Merkle
  • Anshuman Kumar, Intuit
  • Sandeep Singh, Spotlight (ex. Bira 91)
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Get ready for a crash course into the best marketing strategies, emerging technologies, question-asking professionals with big-names. It includes tips for future vision, success stories true learnings from marketing gains and edge-cutting techniques for scaling your marketing and business.

  • 10:00 - 10:15 PM Fernando Angulo, welcome speech
  • 10:15 - 11:00 PM Larry Kim, 3 Growth Marketing Principles for Creating Your Unicorn
  • 11:00 -11:20 PM Vargab Bakshi, Shopify India. The topic will be decided soon
  • 11:20- 11:40  PM TBD will be announced soon
  • 11:40 - 12:00 PM TBD will be announced soon
  • 12:00 - 12:30  PM Coffee break
  • 12:30 - 12:50 PM Claire Drumond, Jira: Video at Scale: How to use Youtube to grow your marketing funnel
  • 12:50 - 1:10 PM Praval Singh, Zoho: Building and scaling Product Marketing teams for SaaS companies
  • 1:10- 1:30 PM Shahid Nizami, Hubspot: Marketing in 2020 - Why businesses should kill the FUNNEL and focus on the FLYWHEEL
  • 1:30 - 2:30 PM Lunch
  • 2:30 - 3:10 PM Panel Session: Epic Growth marketing strategies
  • 3:10 - 3:30 PM Panel Session: American dream - from India to America's Top Tech Scene with Benu Aggarwal, Puna Virji
  • 3:30 - 3:50 PM Anshuman Kumar, Intuit,  TBD soon
  • 3:50 -4:10 PM Topic will be announced
  • 4:10 - 4:30 PM Coffee Break
  • 4:40 - 5:00 PM  Deepa Kedoor, Linkedin: Put the Marketing back in Content Marketing
  • 5:00- 5:30 PM Keynote from Google
  • 5:30 - 6:00 PM Olga Andrienko, SEMrush: Data-driven marketing decisions. 


This is a zero bullshit stage where big brands and world-known experts will address their best practices in solving the most challenging aspects of SEO. At this stage, you will find only practical tips, effective workflows, quick wins, and technical hacks.

  • 11:00 - 11:20: Optimizing Content for Voice Search & Virtual Assistants
  • 11:20 - 12:00 Jesse McDonald: Setting the Foundation: How to Audit and Improve Local SEO
  • 11:40 - 12:00 Charmis Pala, Cleartrip: Conscious, focused and impactful SEO strategies
  • 12:00 - 12:30 Coffee Break
  • 12:30 - 12:50 Aleyda Solis: Web migrations & redesign SEO Nightmares ... and how to avoid them
  • 12:50 - 1:10 Craig Campbell: Link Building Strategies That Work in 2020
  • 1:10 - 1:30 TBD soon
  • 1:30 - 2:30 Lunch
  • 2:30 - 3:10 Panel Session: Epic Growth marketing strategies
  • 3:10 - 3:30 Lukasz Zelezny: Win your SEO Battle: Become a Baahubali of modern organic marketing
  • 3:30 - 3:50 Peter Mead: WordPress SEO Tips: Plugins, Themes, Content, SEO & Performance
  • 3:50 - 4:10 TBD soon
  • 4:10 - 4:40 Coffee Break
  • 4:40 - 5:00 Luis Rodrigues: Applying Agile Marketing to SEO: Improving efficiency and ROI
  • 5:00 - 5:30 Neena Dasgupta: TBD soon


Saving millions of dollars, serving world-known brands, implementing the latest technologies in automating online ads - this is the focus for the Online Ads stage. Take a deep breath, learn, apply to your current campaigns and repeat.

  • 11:00 - 11:20 Purna Virji: Audiences, Ads, and AI: Top Tips for Future-Proofing Your PPC
  • 11:20 - 12:00 Amy Bishop: Designing the Ultimate Multi-Channel Campaign
  • 11:40 - 12:00  Gautam Shewakramani: How to be successful on Quora as a business
  • 12:00 - 12:30 Coffee Break
  • 12:30 - 12:50 Hitesh Malhora: Why paid search is one side of the coin?
  • 12:50 - 1:10  Lisa Raehsler: How to Rock a Small PPC Budget
  • 1:10 - 1:30 Michel Morgan: Lead Generation Strategies to Maximize Revenue
  • 1:30 - 2:30 Lunch
  • 4:10 - 4:40 Coffee Break
  • 4:40 - 5:00 Gokuldus K: The Role of AI in Redefining the Programmatic Advertising
  • 5:00 - 5:30 Riddhi Adlakha: TBD soon


Spend your day attending our workshops for maximum results. 7 hours of boundless education sessions, a live site audit (grab your chance to apply your website!) and SEMrush killer features. Dive deeper into Ads & Analytics, get your queries answered and gain experts advice in the interactive sessions.


11:05 - 12:00 PM  SEO Surgery with Craig Campbell

12:30- 1:30 PM SEO Surgery with Lukasz Zelezny

2:30 -3:30 PM Using LinkedIn's Marketing Tools for Business Growth by Linkedin 

  • Building a Compelling Organic Presence with LinkedIn Pages
  • Boosting Your Reach and Engagement via LinkedIn Ads
  • Measuring and Optimizing to Drive More Impact

3:30 - 5:50 PM - FB & Instagram Ads and Analytics 

Room 2:

11:05 - 12:00 PM SEMrush Killer Features Workshop

2:30 - 5:50 PM - Google Workshop

2:30 PM - 4:20 PM: Search

Intro to Search
What is Automation/ML and what it means for Search
Deep-dive into Automation products (Keywords + Ads + Bidding)
1. Targeting - DSA + KWs
2. Messaging - RSA
3. Bidding - Smart Bidding
4. Measurement - DDA
5. Optimization: OptiScore

4:20 PM - 4:30 PM: Tea, Coffee Break

4:30 PM - 5:00 PM: Display
Discovery Ads

5:00 PM - 5:30 PM: Measurement
Omnichannel Measurement and Attribution
Google Analytics





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Map & Directions
Sheraton Grand Bengaluru Whitefield Hotel Convention Center Prestige Shantiniketan Hoodi, Thigalarapalya, Whitefield, Bengaluru, Karnataka 560048, India
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