Whether you are an entrepreneur, working for a start-up or for a large corporate, you need the RIGHT content to achieve your marketing goals!!!
Presenting this limited-edition workshop to help you master the following: > Map your business goals to content marketing KPIs > Define Value Proposition of your Offering > Identify Buyer Persona(s) and Define them > Identify types of Content Assets you Need > Build Content Calendar > Create Content > Craft the Buyer's Journey > Tweak, Repurpose and Reuse Content
The workshop will be interactive with hands-on assignments. You will also get templates and checklists including templates for blogs, case studies, press releases, & web pages!
About the Anchor: Anupam Dasgupta is a seasoned marketing and strategy professional with 15+ years of experience across marketing, business planning, sales, presales, sales enablement, business consulting. IIM MBA with executive-level experience across start-ups and large firms. Recognized as Most Influential Marketing Leader at World Marketing Congress 2017 2018 & 2019. Member of Editorial Board for Airport Focus International Magazine, UK. Recognized as "Corporate Game Changer" by Corporate Vision magazine. Author of 2 novels, featured in Times of India, New Indian Express, The Hindu, Deccan Chronicle for the same.
Tickets once booked cannot be cancelled or rescheduled please**
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