User Experience (UX) is the overall experience you have when you are using or interacting with a product or in a broader sense - a system. If you're running a business or have built a product, someones overall experience with your product or service could very well make the difference between whether they will buy and use it, or more importantly, whether they will come back to buy again or look elsewhere next time.
UX design is the process design teams use to create products that provide meaningful and relevant experiences to users. This involves the design of the entire process of acquiring and integrating the product, including aspects of branding, design, usability, and function.
A significant number of industry professionals perceive UX Design more as an art than a science because most aren't aware of the scientific basis of the profession. The purpose of employing a scientific method in the UX profession is to make sure we, as UX Practitioners, have not been misled into thinking we have deduced something which is far from correct during a design process.
The different topics covered in this introductory course on UX Design are-
Paths into UX Design
UX Design Deliverables
Typical Interview Process
UX Design Tools
Future of UX
Science behind UX
These topics will enable the audience to understand what it would take to become a UX designer and the key takeaway would be to understand the scientific basis of the UX profession.
The topics will be presented to the audience in a way that is simple to understand and easy to assimilate.
The course would be interesting in
Students and early career professionals who want to explore a career in User Experience Design
UX Practitioners who want to understand the scientific basis behind the profession and to also understand how to logically and scientifically base their arguments for the designs or design process they will be proposing to stakeholders coming from varied backgrounds.
Project Managers who want to get insights into the decision-making process of UX practitioners and also to understand the importance of the scientific methodology behind some of the UX processes.
Designers who are from a graphic design or content writing background and are not familiar with the core fundamentals and the empirical origins of the User Experience Profession.
Asad Ali Junaid is currently with a US-based MNC as an Experience Designer designing their learning management system. Junaid has fifteen years of industry experience in User Experience and Interaction Design across organizations such as Adobe, Oracle, ABB Corporate Research, IBM, Intel, and Human Factors International. Junaid has an MS Degree in Human Factors Psychology and is a Certified Usability Analyst (CUA). Junaid also has an MS Degree in Electrical Engineering as well and brings a multi-disciplinary approach to problem-solving. Junaid loves to teach and believes that the best way to learn something is to teach it. Junaid has taught UX Design & HCI at several conferences and at the organizations he has previously been a part of.
Shekar has an MFA from Chitrakala Parishath, Bangalore. Shekar is an artist, a movie maker and a designer with more than 20 years of industry experience in the creative field. Shekar imparts training in Movie Making techniques and Design
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Map & Directions
Map & Directions
INTERSKAPEZ DESIGN FIRM #99, 3rd Floor, 4th Main Road, 10th Cross, Malleshwaram, Bangalore 560003. Landmark: Near Bangalore Neuro Centre, Margosa road
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