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Building products for first time internet users

Sat, 19 Oct 2019 11:00AM - 1:00PM
Rs 600
96 people viewed this event.
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Please note:

  • We have 30 seats for this event. The first 15 tickets are available for Rs 600. After that price will be Rs 700
  • We have a special discount for students. Email a copy of your student id avail the same.
  • This is an Intermediate to Advanced level meet-up. It is not suitable for beginners 

About the Speaker:

Mithun Madhusudhan, Product Manager at Sharechat

  • Mithun is a Product Manager with 7+ years of experience in building consumer-facing technology products
  • He currently runs the Social (Chat, Comments, Profile, Follow Feed) and Search and Discovery verticals at Sharechat
  • He previously worked at HolidayIQ where he led a team of PMs and ran the content/review product verticals and also built a programmatic marketing product (Facebook/Email) for acquisition and conversion in a post SEO world

About Sharechat:

  • India’s largest vernacular social network with 40 million monthly active users.
  • Pioneers in cracking the vernacular market and making inroads into first-time internet users
  • Grown 4x in 2 years with the latest funding round being led by Twitter
  • Only Indian app competing with Chinese owned products in the vernacular space at this scale

What will be discussed?

  • Who is the consumer and what is the current product landscape
  • How and what do you build for first-time internet users?
  • How should product managers adapt - going back to first principles
  • Validate/invalidate assumptions about the next billion internet users
  • Understand how and what these users find valuable

Case studies on:

  • Language selection - should you add English as an option for vernacular first users
  • Content and Commerce economy built around WhatsApp
  • Persona of the Indian content consumer

Who should attend?

  • Product managers or designers working in companies building for internet users
  • Specifically, companies focusing on content/communities and vernacular India
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Map & Directions

Map & Directions
91springboard 7th Block, Koramangala 4th Floor, Salarpuria Tower -1, No. 22, Industrial Layout, Landmark: Forum Mall, Hosur Road, Koramangala, Chikku Lakshmaiah Layout, Adugodi, Bengaluru, Karnataka 560095
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