Responding to coronavirus outbreak, we’re taking our meetups online.
This meetup will happen on Zoom & can be viewed from anywhere.
You will receive the link to join the meetup on your registered email id by 23rd March.
All you need is a good wifi connection and a fully charged laptop/mobile with the Zoom App installed.
10:30 am to 11 am will be networking session. Learn, share your work problems and know how others tackle them. You may even end up working together
We'll be connecting the speaker & attendees with each other post the session as well
The speaker session will begin at 11 am
This is a Beginners to Intermediate level meetup
We have a special discount for students. Email a copy of your student id to avail it
If you're not from India and want to attend the meetup, email us and we'll share a PayPal link with you
About the Speaker:
Vijaykrishna Ravichandran, Head, Videos & New Media at Chargebee
Previously, he headed conversion marketing at Zoho Desk and was responsible for putting in place a self-serve evaluation guide for trial customers
He currently heads video marketing, new media & product adoption initiatives at Chargebee
What started as creating simple on-demand webinar videos and product walkthrough videos at Zoho Desk has snowballed into a full-fledged video strategy at Chargebee. More than a year down the line, these videos have collectively amassed more than 55k views on YouTube, all of them organically, for a B2B audience
Chargebee is a subscription management & recurring billing solution that helps SaaS and other subscription businesses streamline their revenue operations
Some of Chargebee’s customers include Freshworks, Calendly, Animalz, Zenchef, Livestorm and Doodle
Chargebee has raised USD 38.2 million in funding till date, processed more than USD 2 billion worth TPV, and has served customers across 53 countries since its inception in 2011.
What will be discussed?
Along with examples from Chargebee, the speaker will discuss:
How to come up with good B2B video content ideas
How to make product demo videos that sell
Videos as a tool to improve product awareness & adoption
Amplifying the reach of your videos
Scaling your video marketing
Who should attend?
Product Marketing Managers
Product Marketing Associates
User Education teams
SaaS startup founders
Why should you attend?
Video marketing is a grey area that marketers still shy away from dabbling in completely. Possibly due to:
the cost of production
the time you need to invest
lack of awareness of what works and what doesn’t
a perception that it requires a unique skills sets
This session will throw light on these aspects and walk the audience on using visual storytelling to amplify their brand.
EventsHigh Specials, new media, paypal, wifi, meetup, product marketing, saas, video marketing, perception, education, b2b, zoho, literature, concerts and shows, storytelling, classes and workshops, startup, technology, arts and culture, startup and entrepreneurship,