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How to get your B2B Video Marketing Right

Sat, 28 Mar 10:30AM - 1:00PM
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Rs 399
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 Please note:

  1. Responding to coronavirus outbreak, we’re taking our meetups online.
  2. This meetup will happen on Zoom & can be viewed from anywhere.
  3. You will receive the link to join the meetup on your registered email id by 23rd March.
  4. All you need is a good wifi connection and a fully charged laptop/mobile with the Zoom App installed.
  5. 10:30 am to 11 am will be networking session. Learn, share your work problems and know how others tackle them. You may even end up working together
  6. We'll be connecting the speaker & attendees with each other post the session as well
  7. The speaker session will begin at 11 am
  8. This is a Beginners to Intermediate level meetup
  9. We have a special discount for students. Email a copy of your student id to avail it
  10. If you're not from India and want to attend the meetup, email us and we'll share a PayPal link with you

About the Speaker:

Vijaykrishna Ravichandran, Head, Videos & New Media at Chargebee

  • Previously, he headed conversion marketing at Zoho Desk and was responsible for putting in place a self-serve evaluation guide for trial customers
  • He currently heads video marketing, new media & product adoption initiatives at Chargebee
  • What started as creating simple on-demand webinar videos and product walkthrough videos at Zoho Desk has snowballed into a full-fledged video strategy at Chargebee. More than a year down the line, these videos have collectively amassed more than 55k views on YouTube, all of them organically, for a B2B audience

About Chargebee:

  • Chargebee is a subscription management & recurring billing solution that helps SaaS and other subscription businesses streamline their revenue operations
  • Some of Chargebee’s customers include Freshworks, Calendly, Animalz, Zenchef, Livestorm and Doodle
  • Chargebee has raised USD 38.2 million in funding till date, processed more than USD 2 billion worth TPV, and has served customers across 53 countries since its inception in 2011.

What will be discussed?

Along with examples from Chargebee, the speaker will discuss:

  • How to come up with good B2B video content ideas
  • How to make product demo videos that sell
  • Videos as a tool to improve product awareness & adoption
  • Amplifying the reach of your videos
  • Scaling your video marketing

Who should attend?

  • Product Marketing Managers
  • Product Marketing Associates
  • Video Marketers
  • User Education teams
  • SaaS startup founders

Why should you attend?

Video marketing is a grey area that marketers still shy away from dabbling in completely. Possibly due to: 

  • the cost of production
  • the time you need to invest
  • lack of awareness of what works and what doesn’t 
  • a perception that it requires a unique skills sets 

This session will throw light on these aspects and walk the audience on using visual storytelling to amplify their brand.

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ONLINE, ZOOM CALL NOTE: This is in response to the coronavirus outbreak,Link will be shared on email
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