Whether you are an entrepreneur, working for a start-up or for a large corporate, you need the RIGHT content to achieve your marketing goals!!!
Presenting this limited-edition workshop to help you master the following:
Map your business goals to content marketing KPIs
Define Value Proposition of your Offering
Identify Buyer Persona(s) and Define them
Identify types of Content Assets you Need
Build Content Calendar
Craft the Buyer's Journey
Tweak, Repurpose and Reuse Content
The workshop will be interactive with hands-on assignments. You will also get templates and checklists including templates for blogs, case studies, press releases, and web pages!
About the Anchor:
Anupam Dasgupta is a seasoned marketing and strategy professional with 15+ years of experience across marketing, business planning, sales, presales, sales enablement, business consulting. IIM MBA with executive-level experience across start-ups and large firms. Recognized as Most Influential Marketing Leader at World Marketing Congress 2017 & 2018. Member of Editorial Board for Airport Focus International Magazine, UK. Recognized as "Corporate Game Changer" by Corporate Vision magazine. Author of 2 novels, featured in Times of India, New Indian Express, The Hindu, Deccan Chronicle for the same.
EventsHigh Specials, content strategy, international magazine, case studies, value proposition, blogs, content marketing, storytelling workshops, classes and workshops, technology, tech workshops, startup and entrepreneurship,