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PR for Startups

Sat, 23 Nov 2019 11:00AM - 1:00PM
Zeta India , east bangalore
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Rs 700
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Please note:


  1. The first 20 seats are available for Rs 700. After that the price will be Rs 999 
  2. We have a special discount for students. Email a copy of your student id  to avail the same
  3. This is an intermediate level Meet-up



About the speakers:


Himanshu Raj, Global Communications Lead at Flock &

India Lead Communications and PR at Zeta

  • Himanshu drives strategic communications for Flock as well as Zeta
  • Previously he was a Communications Manager at IBM where he helped in building external influencer outreach
  • He has also worked with brands like Nike.Procam, IMG Group, JK Tyres(Motorsports), Mahindra Racing, Speedo, Philips(R&D), Eurocopter, Rolls Royce(Aviation) & BAE Systems in the past


Saumitra Chand, Country Manager- PR and Communications at Indeed

  • Saumitra leads and executes day to day PR by focusing on creating visibility for the brand and establishing the senior management as the voice of the industry
  • Prior to this, he worked as aSenior Manager- PR and Communications at Ola where he led campaigns to raise the company’s profile both nationally and internationally
  • He facilitated more than 400 interviews for the company’s spokespersons resulting in more than 25,000 unique media impressions


About Zeta:

Zeta, part of the Directi Group, is a FinTech leader offering a wide range of digitised solutions for corporates, such as digital employee tax benefits, rewards and recognition and automated cafeteria solutions.


About Indeed:

  •  Indeed is an employment-related search engine for job listings 
  • It strives to put job seekers first, giving them free access to search for jobs, post resumes, and research companies


What will be covered?

  • A step by step guide to making PR work for your startup
  • How to get covered in the press and earn millions of eyeballs without spending a penny
  • Using media coverage to generate leads
  • Corporate communication essentials for small and medium businesses
  • Data led PR- making PR the foundation of your startup's marketing mix



Along with:

  • How Zeta garnered 120+ media stories in just 2 months & increased lead gen by 23%
  • A case study on how to use data in day to day stories




Who should attend?

  • Founders and Business Owners
  • CEOs and CXOs
  • Stealth mode entrepreneurs and aspiring founders
  • Marketing Heads 
  • Marketing Managers
  • Anyone interested to learn the art of getting media coverage
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Map & Directions

Map & Directions
Zeta India Ground Floor, Tower C, Diamond District, HAL Old Airport Rd, Domlur, Bengaluru, Karnataka 560008, India
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