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Customer Empathy for Startup - With MakeShift

Thu, 5 Dec 2019 4:00PM - 6:00PM
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Empathy is at the heart of the Design. It is a capacity of the individual to understand other's perspectives and see the world through their lens. It helps the designer to unpack the complexities of the customer's context and their problems.

Objective for this event is to look at products in the context of the customer by engaging Human Factors of problem-solving, Demystify priorities of the customer and Understanding their unspoken, unaddressed needs.

Attendees of this event will go through hands-on activities on the Empathy Design Thinking process including Immersion, Observation and Conversation to gain insights on addressing uncertainties related to customers, altering perceptions, breaking biases and understanding 360-degree viewpoint from the perspective of emotional attachments.

This is not a talk or a lecture on product design but a hands-on experiential session where participants will go through activities to experience customer empathy. The takeaway from this session is the 360-degree viewpoint of empathy - context of the customer.

This is a free event.

Capacity: 20-25 people
Date: December 05, 2019
Time: 4pm - 6pm

This event is hosted by MakeShift, a Design Thinking consulting which offers 'firsts-of-it's-kind' design-led educational experiences to nurture innovation mindset and creative culture in organizations. The session will be facilitated by the founders of MakeShift - Sharwari and Ruchira who have been working in the innovation ecosystem in India for the last 5 years.

Profiles of Facilitators: 

Ruchira Sawant - BSc Physics (Mumbai), Design Thinking and Empathy Facilitator

Experienced facilitator for Design Thinking, Empathy and Compassion for the last 5 years. She is the resource person of Design Thinking at US Consulate, Mumbai. Ruchira has 7 years of experience in Hands-on Science and Space Education. Guest speaker at US Consulate, Mumbai, National Television DD Sahyadri on Design Thinking. Participated in the educational design program 2019 at TISS, Mumbai. She conceptualised and managed a national level program Dream On, India - India's first co-authored book by children of India capturing their dreams. Published science and article writer in leading newspapers (Mumbai Mirror and Loksatta).

Sharwari Kulkarni - MA Education (TISS, Mumbai), MTech (VIT), BE (Pune), Experiential Educator

Experienced in Innovation, Tinkering and Entrepreneurship programs. Sharwari was a part of leading makerspaces and first few Maker cum Innovation programs in the country where she designed and managed national level student innovation programs including 1000+ participants, 100+ mentors and facilitators, courses and innovation boot camps with top MNC and start-up ecosystem of Mumbai and Bangalore. She Specializes in Innovation Program Design and Management, Education Psychology, Teaching-Learning Materials Design, Project-based Learning and Experiential Education.

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91springboard 7th Block, Koramangala 4th Floor, Salarpuria Tower -1, No. 22, Industrial Layout, Landmark: Forum Mall, Hosur Road, Koramangala, Chikku Lakshmaiah Layout, Adugodi, Bengaluru, Karnataka 560095
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