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How to Successfully launch a product like Swiggy SUPER & Daily

Sat, 19 Oct 2019 11:00AM - 1:00PM
Rs 600 onwards
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Pricing & Offers

Pricing & Offers
Early bird till 19 Oct, 2019 expires in 21 hours.



 Please note:

  1. First 15 tickets are available for Rs 600. After that price will be Rs 700
  2. We have a special discount for students. Email a copy of your student id to avail the same
  3. This is a Beginner level meet-up for Marketers & PMs launching a new product or feature

About the Speaker: 

Afreen Siraj, Product Marketer, Swiggy

  • As a product marketer at Swiggy, Afreen has defined the go-to-market strategy to launch Swiggy SUPER in September 2018
  • Launched a real-time incentive progress tracker for Swiggys Delivery Partners
  • Built the communication framework for Swiggys homestyle meal subscription app, Daily

She previously worked as a Copywriter & Content Strategist at Swiggy where:

  • She was the First person to handle all communication: online & offline
  • Led creative direction to fulfill 100+ requests every week with 4 visual designers
  • She was responsible for Swiggys official blog, The Munching Bag
  • Helped grow Swiggys blog readership by 3x & pageviews by 6x
  • Co-created & worked on some memorable SM & PR campaigns like #StatEATStics, Burpday Quiz, SCOOP in your inbox & Swiggys feature story in Times Food & Nightlife Guide 2018

What you'll learn?

1. Steps that led to SUPER's success 

Step 1: stalk the web

Step 2: obsess over the problem

Step 3: try, fail & try again!

2. Appealing to the emotion, not the rationale

  • Building relationships with customers with functional offerings like SUPER

3. Giving attention to detail

  • How a consistent messaging strategy worked for SUPER & Daily
  • How such a master plan can help you


Who should attend?

  • Product Managers
  • Product Marketing Managers
  • Marketing Managers with an interest in customer research and/or communication
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Map & Directions

Map & Directions
Headout 2nd Floor Hosur Main Road Above Soho St, Forum Mall Parking, Venkateshwara Layout, S.G. Palya, Bengaluru, Karnataka 560029
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