2. We have a special discount for students. Email a copy of your student id to avail the same
3. This is for intermediate to advanced level professionals
About the speaker:
Shuchita Baranwal, Director, Design & Research at Ola Ex: OYO Rooms & Housing
Shuchita is a seasoned design leader and has spent most of her career helping bring design thinking in startups and in the process create amazing products.
An engineer turned designer, she has done her Post-graduation from National Institute of Design
She is currently leading Product & Research efforts at Ola group.
In her last stint, she was heading design efforts for OYO who are on a mission to redefine how technology can disrupt and create memorable stay experiences.
She has previously worked with housing.com, jabong, MakeMyTrip, and Adobe.
What will be discussed?
Shuchita will throw light on How can UXR be relevant in a super chaotic fast-paced startup operating in a highly developing market like India. She will also discuss the following:
Aligning UX Research with business
Planning & executing your UX research
Getting the right crowd/users to do user research
Implementing real-life insights into your product
How UX research should not be done
Using research findings as a tool to bring design thinking in the org
Examples & Case studies on:
Field Research at Ola- Understanding the partners better
Conducting surveys & analyzing , validating with their customers
Mismatch in expectations vs reality
Who should attend?
PMs, Designers, Engineers in growth-stage startups
EventsHigh Specials, case studies, design research, field research, real life, design thinking, startup and entrepreneurship, technology, classes and workshops, startup, tech workshops,
