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UX Research Lessons from Ola

Sat, 7 Dec 2019 11:00AM - 1:00PM
Swiggy HO
Rs 700
96 people viewed this event.
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1. The tickets are available for Rs 700

2. We have a special discount for students. Email a copy of your student id to avail the same

3. This is for intermediate to advanced level professionals

About the speaker:

Shuchita Baranwal, Director, Design & Research at Ola Ex: OYO Rooms & Housing

  • Shuchita is a seasoned design leader and has spent most of her career helping bring design thinking in startups and in the process create amazing products.
  • An engineer turned designer, she has done her Post-graduation from National Institute of Design
  • She is currently leading Product & Research efforts at Ola group.
  • In her last stint, she was heading design efforts for OYO who are on a mission to redefine how technology can disrupt and create memorable stay experiences.
  • She has previously worked with, jabong, MakeMyTrip, and Adobe.

What will be discussed?

Shuchita will throw light on How can UXR be relevant in a super chaotic fast-paced startup operating in a highly developing market like India.
She will also discuss the following:

  • Aligning UX Research with business
  • Planning & executing your UX research
  • Getting the right crowd/users to do user research
  • Implementing real-life insights into your product
  • How UX research should not be done
  • Using research findings as a tool to bring design thinking in the org

Examples & Case studies on:

  • Field Research at Ola- Understanding the partners better
  • Conducting surveys & analyzing , validating with their customers
  • Mismatch in expectations vs reality

Who should attend?

  • PMs, Designers, Engineers in growth-stage startups
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Swiggy HO Swiggy HO, Swiggy HO, Unnamed Road Devarabisanahalli,Bellandur
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