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What it takes to build a brand today?

Sun, 24 Mar 11:00AM - 1:00PM
Hiver , south bangalore
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Rs 600
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 Early Bird discount is valid until 11 pm on 21st MarchAfter that price will be Rs 700About the speakers:

Nikhil Kumar
Head of Digital Marketing & Social Media, Cafe Coffee Day


  • Nikhil has 13 years of experience in the advertising and marketing industry building brands and leading digital marketing initiatives for brands across verticals
  • Previous roles: Head of digital for Ogilvy Health, Head of digital and SEO for Indegene, Head of digital & social for Brave New World. 
  • He is also amongst the World Digital Marketing Congress' Top 100 smartest digital marketing leaders


Himanshu Arora, Cofounder SocialPanga

  • He is a seasoned digital marketing professional with 14+ years of experience in the industry both as a leading digital consultant and as a digital marketing trainer. 
  • He has worked with big brands like RIL, Metro Cash & Carry, Volvo, Hyatt, Canon, LinkedIn, Google, Facebook, Tata Motors, BIAL and more.
  • As a Digital Marketing Trainer, he has worked with 50+ companies helping them design and conduct innovative digital marketing workshops. 
  • Some of the brands he has worked with include Google, Facebook, Accenture, Fidelity, Bajaj Auto, Wipro, Reliance, Genpact, Sony, Tata Motors, Canon, Aditya Birla, Kimberly Clarke and more. 
  • He has conducted 200+ trainings in the last few years

What will be discussed?

  • The brand-building journey: how to build an impactful brand in a cluttered marketplace
  • Arriving at the brand's positioning and cultural foundation through idealism

Case Studies on:

  • How brands have used vernacular content to reach a wider audience
  • How ideals instead of ideas have built some of the biggest brands in the world
  • What global brands are planning for digital in 2019


+ Activity on:

  • How to leverage all V's(Voice,Vernacular & Video) in your digital strategy
  • Digital not restricted to Tier 1 cities in 2019


Who should attend?

  • Digital Marketing enthusiasts
  • Students
  • Brand & Marketing Managers
  • Startup founders
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Map & Directions

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Hiver 1st & 2nd Floor, Nirmala Towers 1496/A, 19th Main, 8th Cross Rd, 1st Sector, HSR Layout, Bengaluru, Karnataka 560102, India
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EventsHigh Specials, digital strategy, social media, digital marketing, wipro, nikhil kumar, brand marketing, linkedin, new world, accenture, case studies, brand building, idealism, advertising, Hello meets,