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Demystifying PR for startups: How to get press the cheap (but hard) way

Sun, 26 May 11:00AM - 1:00PM
Xoxoday , south bangalore
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Rs 600
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Please Note:

1. Early Bird Ticket price available until 11 pm on 24th May. After that price will be Rs 700

2. We have a special discount for students. Email a copy of your student id to avail the same


About the Speaker:

Mohita Nagpal, VP Marketing at Hiver

A journalist turned marketer, Mohita has over 5 years of experience in core B2B SaaS

  • Worked for close to 4 years at Wingify. 
  • She started off as a content marketer and then went on to do PR, Events, PPC and Customer Marketing
  • She was also responsible for Demand Generation at Belong

What will be discussed?

  • What journalists want and how not to piss them off (coming from an ex-journalist)

  • How to be newsworthy and interesting as a B2B company

  • What B2B companies can learn from B2C companies when it comes to PR

  • How to have something to say when you think you have nothing to say

  • How to get into top publications the cheap (but hard) way (Hint: the answer is still Content)

Case Studies:

  • How Belong got featured in TOI, Mint, Hindu Business Line, ET etc
  • How Wingify gained the attention of global eCommerce trade publications

Who should attend?

  • Marketers who have been doing Demand Gen and now want to start focussing on brand
  • Marketers selling to enterprises and trying to gain credibility


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Map & Directions

Map & Directions
Xoxoday 2nd Floor, 17 Bhagyalaxmi Square, Sector 3, HSR Layout, Bengaluru, Karnataka 560102, India
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