The rapid surge in Digital Adoption and the time spent on Social Media Platforms marks a great window of opportunity for businesses to connect with digital natives and communicate the value they have in store for them.While the avenues of paid and owned media across Social Media have been explored for quite some time now, for many Brands, SME's and Startups, InfluencerMarketing is still untapped.
Over the past few years, InfluencerMarketing has emerged as one of the fast growing customer acquisition channels a with 41% success rate, followed by Paid Search and Affiliate Marketing.
For the uninitiated, InfluencerMarketing is a form of marketing in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole. It identifies the individuals that have influence over potential buyers, and orients marketing activities around these influencers. (Source - Wikipedia)
In today's day and age, Bloggers, Influencers, and Domain Experts hold more trust and authority than conventional advertisements. 84% of online shoppers now trust online reviews as much as they do personal recommendations received offline. It's time your business starts riding on the InfluencerMarketingBandwagon and make your digital marketing efforts count.
Who is it for
Upcoming Bloggers and Influencers
Introduction of Influencer Marketing
Case Study - Derive insights from Success Stories in the realm of Influencer Marketing
Devise an Influencer Marketing Roadmap for your Brand
Find the Right Influencers in your niche
Incorporate Influencers in the Marketing Mix
Measure the ROI on Influencer Marketing
Brand - Agency and Influencer Relations : Setting expectations right
Things to keep in mind while you plan the campaign for Brands
How to look out for the opportunities
There is enough and more to unfold about this concept, Sign up for this workshop now and explore how InfluencerMarketing can change the game for your business!