Digital Media outreach is essential for a brand's survival in this day and age. Search Engine Optimization is essential for improving your brand's visibility on search engines. This masterclass on Digital Media and SEO, conducted by ex-Facebook employee Pritesh Patel takes you through the basics of leveraging SEO for your brand.
The topics that will be covered in this masterclass are:
· Evolution of Digital Media
· Boom Time for India
· Search Engine Optimization
· What is SEO?
· What are search engines?
· Benefits of SEO
· What is the role of the keywords in SEO?
· How to find relevant keywords?
· Planning SEO of a website
· The Monitoring SEO process
· Preparing SEO reports
· On-page optimization
· Off-page optimization
· SEO Webmaster Tool
About the speaker:
Before becoming the independent entrepreneur he is today, Pritesh Patel was an integral part of a number of big companies. He has the expertise of working with 85 percent of the online advertisers and agencies in India.
To begin with, he headed FMCG & Retail verticals at Facebook India working with the top FMCG companies. His next big footprint was left as MD, India & Middle East, at Komli Media. Under his leadership, the firm became one of the Top 5 players in terms of revenue in the Display market.
Hardly cooling his heels after a successful run as MD, Patel donned the hat of Marketing Wiz. With 15 years plus of industry experience up his sleeve, he has ideated, executed and celebrated several campaigns at Yahoo! India, planned big-ticket innovations at Hindustan Unilever, P&G, and Citibank.
He has also handled Sales for The Times of India Group. He was awarded the Yahoo! Ratna for the year 2007, the most prestigious award in Y! India.