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Market Research & Best Practices - With Pinak Pani Paul

Thu, 30 Apr 9:00AM - Sat, 2 May 6:00PM
ProductSC Business Centre
Rs 24999
1218 people viewed this event.
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Who Should Attend:

  • Professionals who would want to develop competency in the area of Market Research

  • Students looking for a career in Market research with corporate or MNCs
  • A Start-up enthusiast or an Entrepreneur

  • Professionals interested to pursue career in Market Research

  • Product Marketing Professionals

  • Marketing Savvy Professionals


At the end of the workshop, you will be able to perform market research for your company or product from the ground level. This would help you to learn few best practices that are to be followed during whole research procedure. This would help you in terms of reducing the overall cost of product development as well as an increase in the effective utilization of resources and funds. You be champion in Quantitative and Qualitative Research both. Hands-on tools specific to market research would be an integral part of the study. Also, during the workshop you will learn how to create effective surveys, analyze them based using quantitative research tools and techniques.

Course Content:

  • Role of Marketing Research in Management Decision Making
  • Quantitative Vs Qualitative Research
  • Depth Interview Techniques
  • Types of Data and Scale of Measurement
  • Survey Research
  • Types of Surveys
  • Classification of Observation Methods
  • Sampling Design
  • Experimental Research
  • Introduction to IBM SPSS
  • Hypothesis Testing
  • Types of Statistical Testing for Marketing Research


  • Once tickets are booked, our team will be sending details of the workshop to each participant along with pre-requisite study materials for workshops via mail.
  • The venue is just 2 minutes walking distance from Borivali(W) railways station.
  • Laptop is a must for attending this workshop. Please don't forget to carry yours.
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Map & Directions

Map & Directions
ProductSC Business Centre # 17, Gokul Shopping Centre Near Pantaloons, SV Road Opposite to Platform No 1, Meghdoot, Mhatre Wadi, Borivali West, Mumbai, Maharashtra 400092, India
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EventsHigh Specials, product marketing, spss, market research, qualitative research, ground level, marketing research, test, product development, decision making, Technology, Classes And Workshops,