Rise In A Crisis
In today's age, every corporate is at a risk of facing a crisis that can damage its hard-earned reputation in a jiffy. Crisis Communication plays a huge part in retaining and shaping a company's narrative, brand image & the reputation perceived by the masses & its stakeholders in a severe crisis situation.
As they say, Prevention is better than cure. A crisis certainly won't knock on your door before blowing away your company's stability & reputation. Suffering a crisis is like losing at your own game. But, there's always a way to manage a crisis intelligently & in fact, to rise as an even stronger brand in your niche.
At this 6-hour Comprehensive Workshop, we will equip you with the practical tools, processes & mechanisms to stay prepared & stand solidly if a crisis shows up. Not just theory, but also an array of meaningful exercises will help articulate the key concerns and the best solutions to manage any crisis situation like a pro.
Who will find it most useful:
- Corporate Communications/ PR Professionals
- Marketing/ Branding Teams
- C-suite Officers
- Brand Owners/ Custodians
- Media Influencers/ Spokespersons
About the Speaker:
Ms. Mitu Samar is a Management Consultant and the founder of Eminence, a reputation management company. Mitu featured in the list of 50 Most Talented Corporate Communication Leaders 2015 by World CSR Congress and received the Promising Business Communicator 2010. She is a certified leadership coach and an expert in crisis communications & resolution. She has masterfully handled multiple crises ranging from product failures & leadership turnarounds to murder mysteries & regulatory compliances preventing huge amounts of reputational damage for varied clients. Owing to such expertise, she is often invited as a speaker by reputed industry bodies such as CII, IFCCI and as a visiting faculty at premier B-Schools like NMIMS, XIC, NITIE, Great Lakes Institute.
