A Complete, Ready To Use Understanding In Branding/Advertising/Creative
As A Branding/Advertising/Creative -Professional (Agency Owners, Marketing Head, Brand Manager, Creative Director, Client Servicing Manager, Copywriter, Art Director) - You Need To Deliver On A Daily Basis. The Usual BMM, MBA Courses Or Experiences Can Be Of Limited Help.
Imagine, Finding A Complete, Ready To Use Understanding In Branding/Advertising/Creative From An Industry Insider/Leader That Can Transform Your Work From The Next Day!
Vibhishana: Advanced & Practical Program In Branding
Venue: A B See Peninsular Pvt Ltd 702 Crescent Business Park, Sakinaka, Andheri East, Mumbai
Time: Full Day, 24th Feb (Saturday): 10 AM - 2 PM, 3 PM - 6 PM (Lunch Will Be Provided)
Fee: Rs 5000
Certificates Will Be Issued On Completion.
The Curriculum Is Based Completely On Actual Industry Practices. What You Will Need Professionally Is What You Learn.90% Of The Content Is Unique - Available Neither Online, Nor With Educational Institutes.
Each Portion Is Substantiated With Indian Case- Studies; A Rarity In Branding-Education.
It Is Conducted By Amit Baid, A Creative Director Across Indias Leading Agencies, Brands And Campaigns; And An Industry Veteran.
Comparison With Common Workshops: Current workshops - while supporting professionals needing a specific skill - are only selective/cosmetic - making little difference to ones actual performance! Professional practice in marketing, branding and advertising - requires a comprehensive education.
The Expected Result: Credible Recruitment And A Higher Level Of Growth With Desired Employers.
About Amit Baid:
Founder and Creative Head, A B See Peninsular & Peninsular Art Works
Earlier: Creative Head, Mumbai, Candid, Creative Team Leader, Mumbai, Bates Asia
Brand Architect/Lead Creative For Campaigns Across DLF, Hub town, ICICI Home search, HDFC Realty, MCHI, VBHC, Hiranandani - Retail, Videocon, Samsung, CNBC, Times of India, Cox & Kings and More.
Member, Winning Team, Several National/ International Awards
Naming: Questions to Be Asked Before Naming, Sound, Length, Texture, Culture, Future Readiness, Legal Angle (ROC, TM), Why Coinage Works Better?
Logo: Questions to Be Asked Before Defining The Logo, Key Parameters, Target Setting, Endurance Test, Application Test (How Much is a Must), Creative Versus Business Angle, Category Influence, Cultural Nuances
Briefing: Fundamental and Supplementary Questions of a Brief, Pre-Brief Dipstick, Imbibing Historic References and Case Studies, Boundaries Versus Creative Freedom, Insurance Against Inefficient Creative and Kick starting Ideas, Self-Evaluation
USP: Whats Not a USP, Single World Definitions, What To Do When You Don't Know, Can USP Be Manufactured?
Positioning: Defining, Understanding, Practicing, Repositioning, Why Positioning Is the Engine of The Communication, Common Mistakes in Positioning
Setting & Measuring Targets: Setting Accurate Parameters, Reference Numbers, How to Apply Instant Research To Evaluate Campaigns and Agencies
II) Decoding Real 360-Degree Advertising:
Optimising Budgets By Mixing ATL, BTL, Digital Separating Facts From Opinions For Apt Investments Claimed Versus Real 360-Degree Communication The Right Proportion, Basis Categories
III) To Approve or Not To Approve a Communication:
The 7 Parameter Checklist
Spontaneous Versus Surgical Evaluation
Cautions of Instant Research
Who Reads Body-Copy?
Understanding and Managing Risk in Communications Celebrity Endorsement :
When To Use
What To Pay
Working With them 4. How to Optimise
IV) The Legal Angle
Can I use Sachin Tendulkar (Or Monalisa) and Not Pay?
Distinguishing Between Caution and Over-Caution.
V) Common Bluffs of Advertising/Advertising People:
Understanding, Handling & Motivating Creative A. Agencies/People