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Vibhishana : Advanced & Practical Program In Branding

Sat, 24 Feb 2018 10:00AM - 6:00PM
The Crescent Business Park
Rs 5000
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A Complete, Ready To Use Understanding In Branding/Advertising/Creative

As A Branding/Advertising/Creative -Professional (Agency Owners,  Marketing Head, Brand Manager, Creative Director, Client Servicing Manager, Copywriter, Art Director) - You Need To Deliver On A Daily Basis. The Usual BMM, MBA Courses Or Experiences Can Be Of Limited Help.

Imagine, Finding A Complete, Ready To Use Understanding In Branding/Advertising/Creative From An Industry Insider/Leader That Can Transform Your Work From The Next Day!

That Is:

Vibhishana: Advanced & Practical Program In Branding

Venue:  A B See Peninsular Pvt Ltd 702 Crescent Business Park, Sakinaka, Andheri East, Mumbai

Time: Full Day, 24th Feb (Saturday): 10 AM - 2 PM, 3 PM - 6 PM (Lunch Will Be Provided)

Fee: Rs 5000 

Certificates Will Be Issued On Completion.

  • The Curriculum Is Based Completely On Actual Industry Practices. What You Will Need Professionally Is What You Learn.90% Of The Content Is Unique - Available Neither Online, Nor With Educational Institutes.
  • Each Portion Is Substantiated With Indian Case- Studies; A Rarity In Branding-Education.
  • It Is Conducted By Amit Baid, A Creative Director Across Indias Leading Agencies, Brands And Campaigns; And An Industry Veteran.

Comparison With Common Workshops: Current workshops - while supporting professionals needing a specific skill - are only selective/cosmetic - making little difference to ones actual performance! Professional practice in marketing, branding and advertising - requires a comprehensive education.

The Expected Result: Credible Recruitment And A Higher Level Of Growth With Desired Employers.


About Amit Baid:

Founder and Creative Head, A B See Peninsular & Peninsular Art Works

Earlier: Creative Head, Mumbai, Candid, Creative Team Leader, Mumbai, Bates Asia

Brand Architect/Lead Creative For Campaigns Across DLF, Hub town, ICICI Home search, HDFC Realty, MCHI, VBHC, Hiranandani - Retail, Videocon, Samsung, CNBC, Times of India, Cox & Kings and More.

Member, Winning Team, Several National/ International Awards


I) Brand-Identity:

Naming: Questions to Be Asked Before Naming, Sound, Length, Texture, Culture, Future Readiness, Legal Angle (ROC, TM), Why Coinage Works Better?

Logo: Questions to Be Asked Before Defining The Logo, Key Parameters, Target Setting, Endurance Test, Application Test (How Much is a Must), Creative Versus Business Angle, Category Influence, Cultural Nuances

  1. Briefing: Fundamental and Supplementary Questions of a Brief, Pre-Brief Dipstick, Imbibing Historic References and Case Studies, Boundaries Versus Creative Freedom, Insurance Against Inefficient Creative and Kick starting Ideas, Self-Evaluation
  2. USP: Whats Not a USP, Single World Definitions, What To Do When You Don't Know, Can USP Be Manufactured?
  3. Positioning: Defining, Understanding, Practicing, Repositioning, Why Positioning Is the Engine of The Communication, Common Mistakes in Positioning
  4. Setting & Measuring Targets: Setting Accurate Parameters, Reference Numbers, How to Apply Instant Research To Evaluate Campaigns and Agencies

II) Decoding Real 360-Degree Advertising:

Optimising Budgets By Mixing ATL, BTL, Digital Separating Facts From Opinions For Apt Investments Claimed Versus Real 360-Degree Communication The Right Proportion, Basis Categories

III) To Approve or Not To Approve a Communication:

The 7 Parameter Checklist

Spontaneous Versus Surgical Evaluation

Cautions of Instant Research

Peon Test!

Whats Clutter?

Who Reads Body-Copy?

Understanding and Managing Risk in Communications Celebrity Endorsement :

  1. When To Use
  2. What To Pay
  3. Working With them 4. How to Optimise
  4. IV) The Legal Angle
  5. Can I use Sachin Tendulkar (Or Monalisa) and Not Pay?
  6. Distinguishing Between Caution and Over-Caution.
  7. V) Common Bluffs of Advertising/Advertising People:

Understanding, Handling & Motivating Creative A. Agencies/People

  1. True/False Assumptions
  2. Category Learnings & Myths D. Usual Falls


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Map & Directions

Map & Directions
The Crescent Business Park 8B, Sakinaka Telephone Exchange Lane, Sakinaka, Mumbai, Maharashtra 400072, India
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Frequently Asked Questions

  • Q. Do you conduct seminars for BMM students
    12:55 PM, 09 Jan, 2018
  •     A. Hi Ajit, You can visit our website we have a lot of seminars and workshops listed there will definitely be something that interests you. Regards, EH.
          7:42 AM, 10 Jan, 2018
  •     A. Hi Ajit, We do have workshops planned for BMM Students as well. We will get in touch with you once we announce them.
          9:54 AM, 10 Jan, 2018
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