This should be the most crucial factor when choosing a medium, and therefore should also be the most heavily researched. Organizations face more and more challenges when it comes to digital marketing. With growth and revenue a priority for most businesses.
74% of marketing professionals have focused on converting leads to customers, while over half prioritized increasing traffic to their website. Customer personas for your target audience should be created and analyzed, meaning your team knows everything from the first social site your audience visits to the hashtags they use.
What You’ll Learn :
Approaches to converting social media contacts into profitable business clients
How to create professional Facebook pages, Twitter hashtags, and LinkedIn profiles
Different strategic approaches for varying social media platforms
Ways to make it easy to refer your information to other potential clients
Guidelines to utilize customer reviews and testimonies to build credibility
Tips to engage prospective clients and quickly turn conversations into sales
Who Will Benefit :
Sales managers, sales staff, marketing professionals, business owners, and those who want to learn effective social media strategies for converting potential online customers into solid revenue.
Course Outline :
Top brand challenges
Understanding the customer journey
Digital Marketing listening and monitoring
Developing a Digital Marketing Plan
Influences and how they relate to your brand
How to start and questions need asking
How to better identify target markets
How to influence the customer journey and convert leads with content
How to create content that is relevant, valuable and ownable
Tools to integrate your digital advertising seamlessly with offline
Social Media Channels (Choosing the Right Channels for Your Brand)
Google Adwords & Keywords, Facebook, Twitter, YouTube & LinkedIn