Marketing professionals, freelancers and small businesses owners who want to take advantage of Google ads advanced marketing strategies and Email automation strategy to grow their business
Google Ads for Lead Generation:
Learn How To Drive Consistent, Reliable, High-Quality Traffic To Your Site Every Single Day With Google Ads!
This workshop will help you set up your Ads account, choose the best campaign structure, choose the best keywords, write effective ad copy, and track and optimize the performance of your campaigns.
The Theory Behind the Marketing
Key Features and Capabilities of Google Ads
How to structure your account, campaigns, ad groups and keywords lists for desired results
What keywords are and how to use them to your advantage
How to write killer ad copies
Incredible Dynamics of Google Auction
Negative Keywords In-Depth Review
Remarketing Setup Lists Like A Pro
Ad Extensions Best Practices
Profitable Bidding Strategies
Keyword theme strategies
Analyze Keywords data to optimize campaigns for its optimum levels
Tracking Micro and Macro conversions
Conversion Rate Optimization
How to use Google Optimize to set up A/B testing
Landing Page Analysis
Analyzing A/B test results and launching a follow-up test in Google Optimize
Google ads Key Performance Indicators Report
Breakeven Cost per Conversion and Conversion Rate
This course is for:
This course is for anyone who wants to learn how to get the most out of Google Ads regardless of a business type (digital goods, eCommerce, services, brick & mortar, etc.)
Email Automation Workshop:
The Email Marketing Automation course is designed for those who want to learn how to get the most out of Email automation irrespective of their Business. Marketers just starting off in marketing automation or who want to learn new skills, Small Business Owners that want to take advantage of the marketing automation to increase the revenue.
What you'll learn?
Setup Strategy & Implementation of Marketing Automation
Learn how to design and implement marketing campaigns through the ActiveCampaign Email automation platform.
Learn the technical details of the marketing automation system in the hands-on workshop
Learn the concepts such as lead scoring, funnel optimization, contact segmentation
Learn how to create lists & forms, design email templates, and build sales sassy automation with ActiveCampaign
A/B test email campaigns & make intelligent decisions based on data
Learn how to implement the Funnel for Lead Optimisation & E-Commerce
Ultimately, learn how to build a system that automates the sales process and helps you make better decisions to better use your time and increase in sales.