Greetings, Welcome to 5th Annual Digital Marketing Summit - 2017
The celebrations for the Grand Event starts at 10am sharp at Sundarayya Vignana Kendram, Hyderabad.
With the advent of most business taking the online route, the 5th Annual Digital Marketing Summit focuses on how to make businesses Succeed and Run in the Digital World.
10:00 AM - 10:45 AM: Registration & Networking Come early to collect your entry badge. Also catch up with other participants and start networking over a cup of coffee.
10:45 AM - 11:00 AM: Welcome Note Welcome note by the organisers, a short and crisp dialogue, setting the pace for the day. 11:00 AM: Speaker Talks: "Building a Bot-focused Marketing Strategy for the New-Age Bot Economy" Subhendhu Pattnaik. Director of Marketing, Cigniti
SEO & Content Marketing, Match Made in Heaven" by Navneet Kaushal: CEO, PageTraffic
"Integrated Marketing - Still an important aspect in todays Digital world" by Sudheer Sivapuram, CEO & Co-Founder, Digital Funnel Global Inc
"Digital marketing as a business and career" by Karanam Srikanth, Digital Head, Marketing Genius At Work
01:00 PM 02:00 PM: 'Lunch Break'
02:00 PM 03:00 PM: Speed Networking Round Freelancers, Agencies, and group of small businesses and startup entrepreneurs
03:00 PM 04:00 PM: Panel Discussion / Open House Panel Moderating by Amit Kapoor, Associate Director - Content Marketing - Cigniti Technologies.
04:00 PM - 04:30 PM: Announcements / Awards Awards for BizBrand Contributors / Industry Experts / Agencies.
04:30 PM - Closing Note / Photo Op
Welcome call to all the Regional and Global Brands to become a part of this event as sponsors and partners.
Top 3 Reasons why should attend Summit:- a) Widen your Network to your Business/Services b) Make New Contacts with Freelancers and Agencies. c) Learn more about Entrepreneurship.
Special mention for Business cards Exchange:- Let your business card work for you at the Summit this time! We are offering free Table Space to display up to 100 business Cards from each participant. So, don't forget to bring lots of business cards!
Let the networking magic work for your business growth.
1. Subhendu Pattnaik Director, Marketing |Top 50 Brand Leaders Asia |100 Most Influential Global Marketing Leaders| Research Scholar |Speaker
Self-driven, experienced Marketing & Branding Leader (Products & Services) with ~14 years of hands-on experience & proven track record in leading 360-degree Marketing functions spanning Lead & Demand Generation, Branding using Content, Digital & Social marketing, Product positioning, Product Marketing, Account Based Marketing, ATL/BTL, Market Research, Analyst & Partner relations. Has worked in top firms like Infosys & Tata BSS as well as has created go-to-market strategy and execution of strategy, setup and led entire marketing functions, planned and delivered on marketing budgets at start-ups with dynamic work environments such as Mindfire, product marketing & brand repositioning (QuickLean-Gallop) & owning the complete Account Based Marketing and Digital Dominance initiative at Cigniti Technologies.
Subhendu is a PhD Fellow Scholar in Marketing at IIM Indore, a Gold medallist in MBA (Marketing) from SP Jain and a B.Tech from NIT Rourkela. He is a Social Media Influencer. Actively publishes on LinkedIn with good recall. He recently won Top 50 Brand Leaders Asia 2017 Award from CMO Asia & Top 100 Digital Marketers Award 2017 from Jessie Paul's PaulWriter. He was awarded Top 100 Most Influential Global Marketing Leaders by CMO Asia and World Marketing Congress, twice in a row in 2015 & 2016. He also won Outstanding Corporate Citizen Award for Marketing & Strategy 2016 from MTC Global for his contribution towards Indian Startups. Also, Subhendu is the founder of a 2000+ people strong & vibrant community of Content writers & Marketers in Linkedin and a meetup group of 2000+ Talented marketing professionals in Hyderabad, Bangalore, and Bhubaneswar, India. Proud of #BeingOdia.
His PhD research is around e-Word of Mouth Marketing. He is a proponent of "Objective driven messaging" and believes that "Contextual Data-Driven Content Marketing" has the potential to revolutionize how businesses are perceived in the future.
2. Sudheer Sivapuram. Vice President & Client Partner at Etisbew Technology Group. Etisbew Technology Group, Sri Krishnadevaraya University.
Expert in Business Development with a wide variety of experience in strategizing, product positioning and selling, marketing IT services, expanding into global markets, conceptualizing and implementing new business channels and ideas, managing customer contracts, understanding and eliciting customer requirements and preparing budgetary proposals etc.
3. Navneet Kaushal. CEO & Founder PageTraffic | Search Guru & Digital Marketing Expert | Mentor. PageTraffic S.P. Jain Institute of Management & Research Bhartiya Vidya Bhavan
Known as India's Search Guru, Navneet Kaushal is the founder and CEO of PageTraffic, a top-ranked Digital Search Marketing Company founded in 2002. He also works as an advisor and consultant with many large companies. Navneet is a trusted authority in the search engine marketing industry. He helps value-conscious businesses build site traffic, increase the user base, and boost web sales and bolster customer satisfaction.
Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies in India. Regarded as one of the leading authority in SEO and search engines in India, he is known for his no-nonsense advice amongst his clients
Navneet conducts corporate workshops and is a much sought-after speaker at prestigious events. A few of his most recent engagements were Global Youth Marketing Forum, DMAI, Social Media Week, SEMPO, Adtech, NASSCOM, TIE Delhi, TFM&A India. His other regular conference engagements include SES, SMX, Pubcon and many industry events in the US, Europe, and Asia. He also does regular mentoring and workshops for colleges. Some of the recent ones being IIT Kharagpur, IIT Delhi, RDIAS, and Galgotias University to name a few.
Navneet is also the Editor of PageTraffic Buzz and his columns are read by thousands of readers. He is also featured in Social Media Today, Search Engine Journal, Digital Journal, Search Engine Watch, Web Pro News, Promotion World, Business 2 Community and ClickZ among many others. You can also read some of his recent quotes at The Seattle Times, Hindustan Times, Livemint, ET Now, PC Quest, etc.
4.Karanam Srikanth, Chief Digital Officer at Marketing Genius At Work, Marketing Genius At Work Sri Krishnadevaraya University, Hyderabad Area, India.
Accomplished, multilingual Senior Digital Strategist/Marketing Executive focused on the development and execution of strategic online marketing plans and implementing successful campaigns greatly increasing brand awareness and revenues in highly saturated markets. Effectively utilize competitive analysis, market research and statistical surveys to assess business plans and provide solutions to foster growth and increased productivity. Develops and maintains key client relationships in the B2B field, able to work with executive level clients in an international setting. Project manager and team leadership skills with experience directing large staffs to achieve goals and exceed expectations by delivering on time and under budget.
Selected Highlights Highly successful as Digital Marketing Manager for large Fortune 500 clients in banking & financial industries, developing and deploying managing digital sales and acquisition programmes that generate revenue and increase brand penetration. Exceptional technical abilities, able to create and execute campaigns that include Search Engine Optimization (SEO), Link Building, Pay Per Click Management, Social Media, Comparison Shopping Engines (CSE), Google Analytics Reporting & Analysis, A/B Testing and SEO Copywriting, and email marketing, Landing Page Optimization, Website Performance, User Behavior Analysis. Expert at delivering highly customized research outputs that provide relevant and most current information and insight to support strategic and tactical marketing strategy. Successfully build lead generation programme that aggressively targeted new markets, increasing leads delivery by 67% in under 11 months.
Directed all digital campaigns with an annual budget of more than $5M, increasing the digital revenue by 75% with the total revenue of $12M annually while maintaining excellent cost ratio.
5. Amit Kapoor, Most Influential Content Mktg Professional - Global Top 200 Content Strategist - India's Top 100 Content & Brand Custodian, Cigniti Technologies Lucknow University, Hyderabad, Telangana, India.
Amit Kapoor has recently been awarded as the 'Most Influential Content Mktg Professional.' He's a Global Top 200 Content Strategist, India's Top 100 Content & Brand Custodian, an STC IAC Speaker, & an ET Columnist. He has 17+ years of in-depth experience in content writing & marketing for a globally diverse audience and his articles have been published in IIT Mumbai (TechFest), Inc500, Hakin9 Magazine, & Industrial Automation magazine. Apart from the multiple manuals, blogs, & numerous technical documents, he has also ghost-written White Papers & articles. A passionate writer & a compulsive editor, he has always been a part of content visualization, creation, & quality check of what is being published. A published poet, ('We Shall Grow', by Trafford Publishing), & an avid blogger, Amit is based in Hyderabad. He has led teams (at times, without title) that delivered business-critical content, along with specific assistance in the improvement of UI, happily against very tight deadlines. If not always, he has been able to keep most of his stakeholders happy, and confident to get what is needed, when it is needed. He has a strong passion for ensuring quality both in the product design and the written word and has an inherent interest in creating an amicable atmosphere, conducive to the growth of an organization. He firmly believes that to achieve success, there has to be a seamless sharing of knowledge between QA, Dev, and the Writing teams.
He can be contacted for:
Creating marketing content in different formats
Sales drove marketing collaterals (blogs, white papers, case studies)
External articles on various authority sites (for Forbes, StickyMinds)
Establishing end-to-end Content Strategy
Providing Content Management Services - creation, distribution, and management.
Specialties: Documented for Testing, Semiconductor, App Servers, CRM and ERP domains, IT & Telecom Projects (WAP-based), Knowledge Base, small-scale HRMS products, etc.
Press / Media Interview Coverage on Digital Marketing: