Learn fundamental ways in which AI and ML techniques can help your business go forward.
Data is the new oil, a new currency, and a new asset for modern businesses. Be it Financial Services, Telecom, Technology, Manufacturing, or any other industry the pace at which data gets generated at every step of the process is phenomenal. Every business today is talking about ways of monetizing this data.
Most organizations are witnessing data explosion not only outside their organization but also within. For example consider the typical marketing function within a large organization. Unlike in the past, where the focus of a marketing function was primarily on “Mass media (TV) or Bill Board marketing”, today that focus has shifted to “Personalized marketing” efforts on digital touchpoints. Marketing function has to collect data related to their customers’ buying behavior, purchase history, contact preferences etc. for doing targeted marketing. Amazon’s product offers/recommendations every time you log in to their website is a classic example of how personalization can be achieved at a customer level.
For most organizations today, setting up the infrastructure and managing all this data can be a big challenge. Equally challenging is to derive actionable business insights from this sea of data. It is humanly impossible to analyze all this data without the help of AI-ML techniques. And there are fundamental ways in which these techniques can help the businesses going forward.
In this session, the goal is to share a few powerful concepts and use cases on how businesses can compete using types of data, data mining, and AI-ML techniques.
Topics for discussion:
1. Types of Data
2. Monetizing Data
3. What AI-ML is and is not
4. How AI-ML can help business
5. AI-ML Applications in industry
6. Emerging trends in Big data analytics
Who should attend: Recent Graduates or Working Professionals interested in knowing about Data Science, AI-ML techniques and their Business Applications.